← Branding Basics

Final Exam: Branding Basics

Ten questions, seven correct to pass. This tests whether the core ideas stuck — not memorization of trivia. Pass it and you earn +100 XP plus the course completion badge. You can retake it as many times as you like.

1. What is a brand, really?

Your logo, colors, fonts, and tagline What customers think and feel about your business Your mission statement framed on the wall Your follower count on social media

2. What does positioning do?

Makes your logo bigger and bolder The place you own in a customer's mind Decides your office layout and furniture Sets all your prices

3. What matters most in a DIY visual identity?

Expensive design software Consistency Following this year’s trends Hiring a photographer

4. How many colors should a starter palette have?

As many colors as you like Two to four, each with a defined role Exactly one single color At least eight for versatility

5. What is brand voice?

The volume of your ads How your brand sounds in words Your CEO’s speaking voice The music in your videos

6. What’s a touchpoint?

A sales call and nothing else Any place a customer meets your brand A fingerprint security scanner A local networking event

7. When is a tagline useful?

Before you have any customers After the positioning is solid Instead of a positioning statement Only for TV commercials

8. What’s the point of brand guidelines?

To impress potential investors Recording decisions so future-you stays consistent To win fancy design awards To fill a binder

9. What does ™ vs ® mean?

They mean the same thing ™ is a free claim of trademark ® is free, ™ costs money Neither one has legal meaning

10. What’s the biggest branding mistake for small businesses?

Spending too much on design Having no point of view Using two fonts Having a tagline