Final exam: Business Blogging
Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.
1. What is the 100-Post Milestone?
2. Where do the best post ideas come from?
Why: In their own words.
3. Which headline best follows this course’s frameworks?
4. What is the Update Cycle?
Why: Numbers, sections, headlines, links.
5. Tom published 4 brilliant posts last year and gets almost no traffic. What should he change first?
6. A new post gets 20 visits on publish day, then flatlines. What is most likely missing?
Why: The launch checklist, repurposing, and outreach.
7. Long-tail traffic means…
8. Which post is evergreen?
9. Why write the first draft ugly on purpose?
Why: Separating them gets the draft finished.
10. A question scores 3 on frequency and 3 on buying intent. What should you do?