Glossary: Business Blogging

Every key term from the course, in plain English. When a lesson says a word you don't know, it lives here.

The 100-Post Milestone

Publish one hundred genuinely useful posts and something changes — enough of the long tail is covered that traffic starts compounding without new effort. The blogger’s rite of passage.

The Question Calendar

Your editorial calendar built entirely from real customer questions, each scored by how often it is asked and how close the asker is to buying.

The Update Cycle

A quarterly system for refreshing your best-performing posts — updated numbers, new sections, better headlines, fixed links — so old posts keep ranking instead of decaying.

Long-tail traffic

Many specific search queries each bringing a few visits a month. Individually small, together a flood — and the searchers are usually closer to buying.

Compounding

Each new post makes the whole blog stronger: more internal links, more authority, more entry points. Growth accelerates the longer you publish.

Evergreen post

A post that stays useful for years because the question it answers does not expire. The backbone of a compounding blog.

Cornerstone content

Your best, most complete posts on your most important topics — the pillars that other posts link to and new readers start from.

Search intent

What the searcher actually wants behind their query: to learn something, to compare options, or to buy. Your post must match the intent, not just the words.

Headline

The title of your post — a promise to the reader and the single biggest lever on whether anyone clicks. Specific beats clever, always.

Internal link

A link from one of your posts to another of your posts. Keeps readers on your site, and tells search engines which posts belong together.

Repurposing

Turning one post into multiple assets — a thread, an email, a video script, quote graphics, a checklist — so the same thinking reaches people on every channel.

Email capture

Turning a reader into a subscriber, usually with a useful download like a checklist. Email is the only audience you own outright.

Editorial cadence

Your publishing rhythm — weekly, fortnightly, twice weekly. The cadence you can hold for two years beats the one that impresses for two weeks.

Content refresh

Updating an existing post with new numbers, examples, sections, and a better headline — the core action of the Update Cycle.