Final exam: The Content Business
Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.
1. What is 'owned attention'?
Why: Subscribers, rankings, an email list — attention you own the route to, instead of renting it.
2. Maya has $500/month and a lot of free evenings. Her competitor spends $5,000/month on ads. What's her smartest move?
Why: The point is building owned attention — the asset that compounds while her evenings are free and her budget isn’t.
3. What is a Spectacular Piece?
4. A pillar piece scores 3/3 on depth, originality, and usefulness. What should you do?
Why: It meets the spectacular bar.
5. What is the 10x Gap?
Why: Not ten percent better — the gap has to be obvious at a glance, or it isn’t a gap.
6. A competitor's guide is 800 words of generic tips. Your 10x move is:
Why: Real examples and a template complete it — the 10x move is becoming the resource everyone else has to cite.
7. The three-step framework is:
Why: In full: create the pillar, distribute it everywhere, convert the attention — in that order, every cycle.
8. Jordan's definitive guide got 10,000 readers but zero signups. What broke?
Why: No conversion path; the piece ended with nothing.
9. What is the Attention Engine?
Why: It’s a closed loop — the revenue funds more content, which restarts the cycle and compounds it.
10. Sam has 800 loyal readers asking for help. His right first revenue rung is:
Why: Trust, not scale, is what he has.