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Final Exam: Copywriting

Ten questions, seven correct to pass. This tests whether the core ideas stuck — not memorization of trivia. Pass it and you earn +100 XP plus the course completion badge. You can retake it as many times as you like.

1. What is a headline’s only job?

To summarize the whole offer To earn the reader’s attention for the next line To include as many keywords as possible To sound clever and memorable

2. How many headlines should you write before picking one?

3 solid options is plenty Around 25 — volume produces the winner Exactly 10 One perfect headline, revised endlessly

3. What’s the difference between a feature and a benefit?

There is no real difference between the two terms A feature describes the product; a benefit answers “what changes for me?” Benefits are always longer and more detailed than features Features go on the page, benefits go in emails

4. Why is “join our newsletter” a weak call to action?

It’s too short and sounds dated to modern readers It promises the reader nothing of value in return Newsletters are dead and nobody reads email anymore It should just say “subscribe” instead of “join”

5. What’s the ideal length for an email subject line?

As long as needed to say everything important Roughly 30–50 characters so it survives mobile inboxes Under 10 characters, the shorter the better Over 100 characters for detail

6. Good ad copy leads with what?

Your company’s founding story The reader’s pain or desire A list of all your services Your logo and tagline

7. What’s the professional editing standard?

One careful proofread Multiple dedicated passes Reading it aloud once Spellcheck is enough

8. Before judging an A/B test, roughly how much traffic do you need?

About 200 visitors per version About 10 visitors About 10,000 visitors minimum Traffic doesn’t matter, only time does

9. Where does social proof belong on a sales page?

Only at the very bottom At the exact moments skepticism peaks Only on the checkout page Nowhere; it looks desperate

10. What does a strong guarantee do?

Increases refund rates dramatically Reverses risk Is legally required Only matters for physical products