Final Exam: E-commerce from Scratch
Ten questions, seven correct to pass. This tests whether the core ideas stuck — not memorization of trivia. Pass it and you earn +100 XP plus the course completion badge. You can retake it as many times as you like.
1. What should you validate before spending money on a store?
Why: Real demand, reachable customers, workable margins.
2. What’s a healthy approach to margins?
Why: Product, shipping, fees, ads — and keep margin healthy enough for mistakes and profit.
3. What is a 3PL?
4. A $40 candle costs $8 to ship and you offer “free shipping.” What’s the smart fix?
Why: Set the threshold above your average order value, so the free-shipping orders are the bigger ones that can carry the cost.
5. What is average order value (AOV)?
Why: Raised with bundles and thresholds.
6. What’s the most effective abandoned-cart recovery?
Why: Cart reminders are some of the highest-ROI emails a store sends — the shopper already wanted the product.
7. What does MOQ mean?
Why: The smallest batch a supplier will sell.
8. Most stores convert at what rate?
Why: And the page, not traffic, is usually the lever.
9. Why build a launch list before opening?
10. What’s the smartest first-sales channel for most new stores?
Why: Your email list, social following, and personal network convert first — paid ads come after those are working.