Final Exam: Email Marketing from Scratch
10 questions, 15 minutes, 7 to pass. This tests whether the core concepts stuck — not memorization, judgment. Good luck.
1. What's the single most valuable thing about an email list vs. social media followers?
Why: No algorithm controls your reach — the list is yours in a way followers never are.
2. Someone downloads your free guide. What's the best immediate next step?
Why: It also introduces what you do — but a new subscriber should meet your best thinking before your offers.
3. Your open rate drops from 28% to 12% in one month. What's the first thing to check?
Why: Subject lines, frequency, list source, or sender reputation.
4. Which subject line follows the course's guidance?
5. What's the CAN-SPAM requirement every commercial email must meet?
6. Your list has 5,000 addresses but 2,000 haven't opened in a year. What should you do?
Why: Re-engage or remove the inactive.
7. Why does segmentation improve results?
Why: Segmentation sends relevant emails to the right people instead of everything to everyone — relevance is what earns the open and the click.
8. A subscriber marks you as spam. What's the real cost?
Why: That reputation hit hurts all future deliverability — every later email, to everyone on your list, lands worse.
9. What's the ideal structure the course teaches for a campaign email?
10. How often should a small business email its list, per the course's sustainable rhythm?