Final exam — Getting Press — Fluent Collective Courses

Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.

1. What is 'The News Peg'?

The fee a PR firm charges per story A metal hook for hanging press badges The timely reason your story matters right now The first paragraph of any press release

2. Why does earned media beat paid media for trust?

It's always free to produce A third party chose to cover you It reaches more people than ads Journalists write better copy than advertisers

3. Which of these is a real News Peg?

'We've been in business for a while now' 'Our new seasonal menu launches next week as harvest season peaks' 'We pride ourselves on quality and tradition' 'Please consider covering our company'

4. What is the word ceiling for a cold pitch, and why?

500 words — journalists like detail 150 words 50 words — anything longer is deleted There is no limit if the story is good

5. Which subject line is most likely to get opened?

'Press inquiry from Main Street Bakery' 'STORY IDEA — PLEASE READ!!!' 'Springfield bakery's 40-year-old sourdough starter (photos available)' 'A once-in-a-lifetime opportunity'

6. What is the correct follow-up rule?

Follow up the next morning, then daily until they reply One follow-up after 4–5 days, then move on after two total touches Never follow up at all — following up is rude Follow up once a month for a full year

7. Why are podcasts the highest-ROI press for a small business?

They're the easiest shows to get booked on, by far They give you 30–60 minutes of deep attention from potential buyers They pay guests a fee for appearing on the show Episodes always go viral within a week of release

8. When pitching a podcast host, what should you lead with?

Your full life story and credentials Three specific topic headlines tailored to their audience A request for their listener numbers first Your rates for appearing

9. What is the Credibility Flywheel?

A PR software tool for tracking mentions and managing journalist lists The compounding loop where each press hit makes the next pitch easier A spinning logo animation you add to press pages Paying for bigger coverage right after your first small wins

10. After landing a local TV segment, what's the highest-leverage next move?

Frame the clip and hang it in your office Put it on your press page and reference it in your next pitches Immediately demand that a national show book you too Do nothing at all — the work is already done

Final exam: Getting Press