Module 0: Start Here
Before you touch your listing, get oriented. This short module shows you what you’ll build, how the course works, and what you’ll walk away with — so every optimization after this one is deliberate.
What you’ll build in this course
When someone nearby searches for what you do, your business should be the one on the map. By the end of this course you’ll have a fully claimed, optimized Google Business Profile, a review engine that runs itself, and a local presence that keeps working while you sleep. Seven modules move from how local search actually ranks businesses, through claiming and optimizing your profile, reviews, photos and posts, citations, and finally local content and tracking.
This is a doing course. You’ll claim your profile, choose categories, build a review-ask system, upload real photos, clean up your citations, and set up tracking — all on your actual business, not a hypothetical. Expect about four hours of focused work plus the real-world tasks (asking for reviews, taking photos) that make a profile genuinely strong.
How to use this course
Each module has three short lessons. Read a lesson, mark it complete for +10 XP, and answer the quiz that follows for +40 XP. The quizzes check that the core idea landed — they’re not trick questions. Scattered through the modules are build brief prompts: questions about your business, your services, and your customers, whose answers collect into one document.
That document is the point. Answer the prompts as you go and they assemble into your build brief — your categories, your review strategy, your local content plan, all in your own words. Finish all seven modules and you unlock the final exam: ten questions, and a completion badge worth +100 XP when you pass.
Your build brief and what you’ll have at the end
The build brief is where this course pays for itself. Every module asks you 2–3 questions — what you do, where you do it, how you’ll earn reviews — and your answers save automatically. When you’re done, download the brief as a designed PDF: your complete local search strategy, ready to hand to a marketer, an assistant, or us.
Here’s our promise, printed on the last page of that PDF: if you’d rather have the local presence built for you than build it yourself, hand us the brief and we treat it as the starting brief. No starting over, no explaining twice. Our $997 99-point audit covers local SEO in depth — but whether you DIY or hand it off, you’ll finish knowing exactly how local rankings work and what moves them.
What will you have built by the end of this course?