Final exam — Analytics for Marketers — Fluent Collective Courses

Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.

1. What is the 15-Minute Review?

A daily check of every GA4 report Three reports, one decision written down — weekly A quarterly meeting with your agency Reviewing analytics for 15 seconds per report

2. You want your weekly review to show leads per channel. What must be true in GA4?

You need the paid version of GA4 to unlock it The lead form submit must be created as an event, marked key You must check the report daily instead of weekly You must link all of your social media accounts

3. Which of these is a decision metric rather than a vanity metric?

Total pageviews Social follower count Leads per channel Average session duration site-wide

4. In Search Console, which queries are your Content Goldmine opportunities?

Position 1 with the most clicks Position 4–15 with 100+ impressions Position 50+ with no impressions Queries with zero clicks

5. A page ranks position 6 with 3,000 impressions and 1% CTR. Highest-leverage move?

Rewrite the title and meta description around the ranking query Build as many backlinks as you can, immediately Delete the page and start it over Wait — position 6 can't be improved

6. What does data-driven attribution do that last-click doesn't?

It gives all credit to the first touch It distributes credit across touchpoints by modeled contribution It only counts paid channels It deletes direct traffic

7. Why should you never put UTMs on internal links?

They make URLs too long and messy to share They overwrite the original traffic source in your reports Google penalizes any page that uses them They break the page for some visitors

8. Two posts: A has 8,000 views and 1 lead, B has 400 views and 12 leads. Which do you promote?

A — views are what matter B Neither Both equally

9. What belongs on the Decision Dashboard?

Every metric GA4 offers, whether it matters or not, for completeness Five decision numbers: channels, top pages by leads, leads by source, subscribers, Search Console clicks Only vanity metrics, to keep morale up Last year's numbers with no comparison to anything current

10. Your quarterly review shows traffic up 30% but leads flat. First question to answer?

How do we get even more traffic? What caused the move Should we fire the agency? Is the tracking broken? Definitely the tracking.

Final exam: Analytics for Marketers