← Marketing Foundations

Final exam: Marketing Foundations

Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.

1. What is ‘The Systems Lens’?

Seeing marketing as connected parts, not isolated campaigns A type of camera lens for product photography Running the same ad on every platform Hiring an agency to handle everything

2. Every buyer passes through three stages in order. What are they?

Click, like, share Awareness, trust, sale Research, discount, checkout Ad, landing page, receipt

3. What is ‘The Customer Compass’?

A tool for finding your competitors Checking decisions against what real customers said and did A survey software platform Following your gut about what customers want

4. Your ads get plenty of clicks but almost no sales. Your site has no reviews and a six-step checkout. Using the Systems Lens, what's the diagnosis?

The ad targeting is completely wrong Awareness works; trust and sale stages are broken You need a bigger ad budget Social media ads never convert

5. A value proposition must answer three things. Which set is correct?

Price, features, and company history Who it's for, their outcome, your difference Mission, vision, values, and history Logo, colors, tagline, and fonts

6. In the five-part brand story, who is the hero?

The founder The customer The product The investor

7. Free traffic and paid traffic differ in one key way. What is it?

Free traffic is always better Free costs time and compounds; paid costs money Paid traffic is only for big companies There is no real difference

8. Your page converts at 0.5%. What's the smartest first move?

Double the ad budget Fix conversion first Redesign the logo Post more on social media

9. What is ‘The Channel Map’?

A map of your competitors' locations Your channel map: awareness, trust, or sales A sitemap for your website A list of every social platform

10. A healthy beginner target for LTV compared to CAC is:

LTV roughly equal to CAC LTV at least 3 times CAC CAC higher than LTV is fine if sales grow The ratio doesn't matter