Final exam — Pricing Strategy — Fluent Collective Courses

Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.

1. What is ‘The Confidence Gap’?

The difference between your price and your competitor's price The distance between what you charge and what you're worth The gap between your cheapest and most expensive tier The discount you offer nervous first-time buyers

2. What is the real job of the top tier in an Anchor Ladder?

To be the bestseller of the three tiers To cover your highest operating costs each month To make the middle tier look like the reasonable, smart choice To attract bargain hunters looking for deals

3. What is the 10% Rule?

Never discount any product more than 10% Keep your margins above 10% at all times Raise prices 10% every quarter until you meet real, measurable resistance Spend 10% of revenue on testing new prices

4. Maya sells a consulting package for $800. Her true cost per client — her time, software, fees — is $850. What's the diagnosis?

Her marketing needs work She's priced below her floor — every sale loses money She should add a cheaper tier Her price is fine; volume will fix it

5. A luxury skincare brand prices its serum at $97. What's wrong with this picture?

Nothing — $97 is a proven price point The 9-ending signals "deal," which clashes with luxury positioning It should end in 7 instead of 9 Luxury brands should never show prices

6. At $47, Dan gets 100 visitors and 10 sales ($470). At $67, he gets 100 visitors and 8 sales ($536). Which price wins, and why?

$47 — higher conversion always wins $67 Neither — the test needs a lower price too $47 — more customers means more reviews

7. What's the correct way to test a new price?

Change the price and redesign the page at the same time Change only the price, run it at least two full weeks Ask your existing customers what they'd pay Copy whatever your biggest competitor charges

8. What does ‘grandfathering’ mean when you raise prices?

Raising prices only for customers over 65 years old Letting existing customers keep their old price while new customers pay the new one Announcing the increase to your oldest customers before anyone else hears it Offering a discount to win back customers you lost

9. Priya's average order is $60, customers buy 4 times a year, and stay 2 years. What's her customer lifetime value?

$120 $240 $480 $60

10. Which price presentation uses anchoring correctly?

Showing only your price, large and centered Listing your cheapest tier first Showing the premium tier first Hiding prices until checkout

Final exam: Pricing Strategy