Final exam — Reviews & Reputation — Fluent Collective Courses

1. Two restaurants have similar food. One has 4.6 stars and 300 reviews, the other 3.2 stars and 40. What best explains the business difference?

The food must be much better The review system Luck The 3.2-star restaurant is newer

2. For a local business, which review platform matters most?

Yelp, always Google Business Profile Facebook Industry awards sites

3. When is the best moment to ask for a review?

Three months later, in a batch email Right after a positive moment When the customer complains On their birthday

4. What's wrong with review gating (sending only happy customers to public reviews)?

Nothing — it's smart marketing It violates most platforms' policies It's too expensive Happy customers won't leave reviews anyway

5. A customer leaves a detailed 2-star complaint about slow service. What's the professional response framework?

Ignore it — responding draws attention Respond publicly and specifically: acknowledge, take responsibility where fair Argue the facts publicly Offer a bribe to delete it

6. Why does review velocity (steady new reviews) matter?

It doesn't — total count is all that matters Steady velocity signals a living business to Google and customers Velocity only matters for restaurants and hotels Google deletes old reviews after a year

7. A perfect 5.0 rating with 12 reviews vs. 4.6 with 300 reviews — which converts better, and why?

5.0 — perfect is perfect 4.6 with 300 They're equal Neither matters

8. What's the honest alternative to review gating?

Don't ask anyone Ask everyone, make it easy, and respond well Only serve customers likely to leave 5 stars Pay for positive reviews discreetly

9. How should you use your best reviews beyond the review platform?

Leave them where they are, on the platform Feature them on your website, in ads, and in proposals Print and frame them for the office only Reviews can't be reused anywhere else

10. Your rating dropped from 4.5 to 3.9 after a rough month. What's the repair priority?

Panic and offer discounts to everyone Fix the underlying issue, respond to the new negatives professionally Delete the business profile and start over Blame the reviewers publicly in your replies