← How to Run Ads

Final Exam: How to Run Ads

10 questions, 15 minutes, 7 to pass. This tests whether the core concepts stuck — not memorization, judgment. Good luck.

1. You launch ads without conversion tracking installed. What's the fundamental problem?

Your ads won't run at all without it You'll have data but no way to know what produced results The platform will ban your account for it Every click costs twice as much as normal

2. Your campaign gets 1,000 clicks at $2 each and produces 20 sales. What's your CPA?

$2 $100 $20 $2,000

3. Which audience is typically the cheapest to convert?

Broad interest targeting Retargeting past site visitors Lookalikes of your email list Competitor keywords

4. Your ad shows for 'free plumbing advice' and 'plumbing jobs' when you sell emergency plumbing. What's the fix?

Increase the budget Add negative keywords Write longer ad copy Switch platforms

5. A campaign has run for 2 days with no conversions. What should you do?

Kill it immediately Let it run 3–5 days before judging Double the budget to force results Change all the creative

6. Your CTR is 0.3% on Meta. What does that most likely indicate?

The budget is too low The creative or targeting isn't resonating The pixel is broken It's performing great

7. What's the point of a lookalike audience?

To copy your competitors' best-performing ads To find new people similar to your existing customers To retarget people who visited your website To lower your CPC automatically

8. Your ad promises '50% off today' but the landing page shows full price. What happens?

Conversions double Visitors bounce Google rewards the urgency Nothing, people don't notice

9. You're A/B testing two headlines AND two images at the same time. What's wrong?

Nothing — more variables is better You won't know which change caused the difference It's too expensive The platform won't allow it

10. ROAS is 0.8x after a month of optimization. What does that mean?

You're profitable You're losing money You need more impressions Your tracking is working perfectly