Final Exam: SEO Fundamentals
10 questions, 15 minutes, 7 to pass. This tests whether the core concepts stuck — not memorization, judgment. Good luck.
1. Someone searches 'best running shoes for flat feet.' What's their most likely intent?
2. Your homepage title tag is 'Home | Smith & Co.' What's the main problem?
3. Which backlink is worth more?
4. Your Google Business Profile is unclaimed. What's the impact for a local business?
Why: Maps and local search are where local customers decide — unclaimed means invisible there.
5. What's a long-tail keyword?
Why: Think specific phrases with clear intent — like 'emergency plumber downtown austin'.
6. Your NAP (name, address, phone) differs across five directories. Why does it matter?
Why: Google gets confused about which name, address, and phone are real — and local rankings suffer.
7. A page takes 8 seconds to load on mobile. What's the likely SEO effect?
8. What's the best use of a blog for SEO?
9. How long should you realistically expect significant SEO results to take?
10. A competitor outranks you with thin content but 200 quality backlinks. What's the lesson?
Why: You need both.