Final Exam: Social Media Marketing
10 questions, 15 minutes, 7 to pass. This tests whether the core concepts stuck — not memorization, judgment. Good luck.
1. What's the course's recommended starting approach to platforms?
2. Your posts get lots of likes but no sales. What's most likely missing?
Why: Likes stall without a next step — CTAs and a conversion mechanism turn viewers into customers.
3. What are content pillars for?
Why: Pillars are the recurring themes you rotate through, so content stays varied without drifting off-topic.
4. A post's first line gets skipped by most viewers. What failed?
Why: It didn't stop the scroll.
5. Why does the course say 3 of 4 posts should give value before one asks for the sale?
Why: When most posts serve the audience, the occasional ask lands — all-ask feeds get ignored.
6. What's the highest-leverage monthly habit the course teaches?
Why: Thirty minutes monthly — what worked, what to change — compounds faster than any hack.
7. A local business wants to grow fastest. Where should engagement hours go?
8. What makes UGC (user-generated content) so powerful?
Why: Real customers, not ads.
9. Your follower count is flat for 6 months but engagement is rising. How should you read that?
Why: A smaller engaged audience beats a big passive one.
10. What's a vanity metric?
Why: Vanity metrics feel good but don't correlate with sales — follower counts and likes included.