Module 0: Start Here
Before you dive in — how this course works, what you'll build, and how to get the most out of every module.
The Real Game
Social media marketing isn't about going viral — it's about building a repeatable system that turns attention into customers. Most businesses post randomly, burn out in a month, and conclude "social doesn't work." The ones who win pick one platform, post consistently in a few proven formats, engage like a human, and measure what actually leads to sales.
This course builds that system with you: strategy first, then content pillars, then creation, then growth, then conversion, then measurement. Six modules, each one making the next one easier.
How to Use This Course
Three lessons per module. Mark lessons complete for XP, take the quizzes, and work the build brief prompts — they'll have you choosing your platform, defining your content pillars, drafting real posts, and planning your first 30 days. Your answers compile into a PDF content plan.
You'll be creating actual content during this course, not just learning about it. Have your phone ready and pick your platform in Module 1 — everything after that is hands-on.
Time Investment
Plan for 3–5 hours per week once the system is running: about an hour creating, an hour engaging, and the rest planning and reviewing. The course front-loads the strategy work so your weekly routine stays light.
The 30-minute monthly review in Module 6 is the highest-leverage habit in the course. Most people skip measurement; the ones who do it improve every month while everyone else guesses.
What does this course say actually wins on social media?