Final exam — Startup Marketing — Fluent Collective Courses

Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.

1. What is the First 100 Rule?

Get 100 social media followers before launching Win 100 real, active users through manual outreach before spending $1 on ads Email 100 people on your launch day with the announcement Publish 100 pieces of content in your first year

2. Maya's launch announcement leads with 'our innovative platform leverages cutting-edge technology.' What's the core problem?

It's too short to explain anything It leads with the product instead of the customer's problem It should mention the price up front Technology shouldn't be mentioned at all in launches

3. Which content belongs at the AWARENESS stage of the buyer's journey?

A pricing page with all your tiers A recorded product demo video A how-to guide answering a problem your buyer googles A detailed competitor comparison chart

4. A visitor reads three blog posts, downloads nothing, then visits your pricing page twice in one week. In lead-scoring terms, this is:

An explicit signal — they told you they're interested An implicit signal A vanity metric — ignore it A referral — credit the source

5. Your landing page converts 1.1% of visitors to leads. Benchmarks say 2–5% is typical. What's the right move?

Buy more traffic immediately Fix the page first Lower prices until conversion rises Delete the page and start over on social

6. Your CAC is $200 and average LTV is $900. What does the ratio tell you?

4.5 0.22 — you're in trouble Nothing — the ratio doesn't matter early You should cut all marketing spend

7. A smart CTA is:

A bigger, brighter button at the top of the page A call to action that changes based on what you know about the visitor A CTA written by a professional copywriter you hired Any button placed above the fold of the page

8. The Launch Loud Playbook's correct sequence is:

Push, tease, prove, mobilize, convert Tease, prove, mobilize, push, convert Convert, tease, push, prove, mobilize Mobilize, convert, tease, push, prove

9. Your blog drives 70% of leads; ads, podcast, and social are flat. Best scaling move?

Keep everything running — diversification is safer in the long run Pause the flat three, double the blog's input for 60 days, then measure Hire an agency to fix the weak channels Start two brand-new channels this quarter

10. The Delight stage turns customers into promoters. When should you ask a happy customer for a referral?

At random, once a quarter At the happy moment Only if they offer first In the onboarding email on day one

Final exam: Startup Marketing