← Storytelling for Business

Final exam: Storytelling for Business

Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.

1. What is 'transportation' in the context of business storytelling?

A delivery method for physical products A listener so absorbed that counter-arguing stops Moving customers through a sales funnel Translating your content into other languages

2. The Four-Beat Story structure is:

Hook, story, pitch, and close Setup → Struggle → Shift → Lesson Problem, agitate, solve, and sell Beginning, middle, end, and moral

3. A story draft opens: 'I've always believed honesty matters in business.' What's the structural problem?

Nothing — it's a strong opening It opens with the moral Business stories should never mention values It's too short

4. Vulnerability With Purpose means:

Sharing everything you're feeling right now Sharing processed struggles that serve the reader’s lesson Never sharing anything personal, ever Only ever sharing wins and successes

5. Your friend's business failure would make a great story, but they told you in confidence. What do you do?

Publish it anyway — great stories are rare Change the names slightly and publish Don't publish it — their story is theirs to tell Publish it but leave out the ending

6. The Reader Mirror means:

Copying your reader's writing style Letting the reader see themselves in every story Reading your stories out loud to someone Mirroring whatever your competitors publish

7. Where does an empathy story belong on a sales page?

At the very bottom after pricing Right after the problem section Only on the thank-you page Stories don't belong on sales pages

8. The 90-day rule states:

Publish one brand-new story every 90 days Never deploy the same story in the same format within 90 days All stories expire after 90 days Wait a full 90 days before telling any story

9. What is a 'cold open'?

A story told in winter Starting with the most charged moment Opening with lots of background context A story with no ending

10. A client story ends: 'Where in your business are you quoting $500 for $4,000 work?' This is an example of:

A call to action button The reader turn A pricing strategy The struggle beat