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Final exam: Video Marketing That Works

Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.

1. What's a 'video job'?

The crew role on a shoot The single business purpose a video serves The editing software you use The platform you publish to

2. Your phone camera is fine. What are the two cheap upgrades that actually matter?

A gimbal and a drone Light and sound A new phone and a tripod Editing software and music

3. Why does the course say shooting is 90% preparation?

Cameras need warming up before they shoot well Planned shots, b-roll lists, and shot variety determine whether footage is editable Preparation impresses clients on set You should spend 90% of the shoot rehearsing lines

4. What is B-roll's main function?

Filling time between the main segments Covering edits and illustrating points over your main shot Showing off the locations you visited Replacing the need for a script

5. In editing, what does 'subtraction' mean?

Removing the audio track Cutting everything that doesn't earn its seconds Deleting old projects from the drive Shortening the intro logo

6. Why publish natively to each platform instead of linking from YouTube?

It's faster than uploading anywhere else Platforms reward native video with reach; links get buried YouTube links are broken on other platforms Native video is higher quality than a link

7. Your retention graph shows a cliff at 0:08. What does that tell you?

The video is too long Viewers leave at the 8-second mark The platform is broken You need more hashtags

8. A local business posts 'what's new at our store' videos monthly. What's the core problem?

Monthly is too infrequent The videos answer questions nobody asked The production quality is low They should post daily

9. What's the highest-trust video format for closing sales?

A founder monologue filmed in the office A customer testimonial in the customer's own words An animated explainer with a voiceover A behind-the-scenes montage of the team

10. You have one good video. What's the Module 5 move?

Post it once on YouTube and move on Place it natively everywhere your audience already is, formatted for each platform Boost it with paid ads right away Save it for a bigger special occasion later