Module 0: Start here
Before Module 1: what this course is, how to use it, and what you'll walk away with. Ten minutes now saves you hours later.
What this course will give you
By the end of these six modules, you'll have a working video marketing system: every video you make will have a defined job, you'll shoot on your phone with two cheap upgrades, edit with free software, publish where your audience already is, and read the data to make each video better than the last.
Most businesses either post random videos that market nothing, or never post because they think they need a production crew. This course kills both problems: Module 1 gives every video a job before you shoot a frame, and Module 2 proves your phone is already enough.
How to use this course
Each module has three short lessons. Read a lesson, mark it complete for 10 XP, then take the quiz for 40 XP. The quizzes lock in the key ideas — like the difference between a video that entertains and one that sells. Build brief prompts ask about YOUR business and YOUR videos; answer them and they become your video marketing plan.
Work in order the first time. The sequence matters: strategy before gear (so you buy the right two upgrades, not ten wrong ones), shooting before editing (so you have footage worth cutting), publishing before measuring (so there's data to read).
The build brief and your PDF
The build brief prompts ask things like 'what job will your first three videos do?' and 'where does your audience already watch?' Your answers save automatically and collect into a designed PDF at the end — your complete video marketing plan.
We keep a copy too: if you'd rather have us shoot, edit, and run the whole thing done-for-you, that PDF is your brief. No re-explaining, no starting over.
What must every video have before you shoot a single frame?