Final exam — Website Conversion — Fluent Collective Courses

Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.

1. What is the 5-Second Test?

Timing how fast your page loads on mobile Counting how many visitors stay on the page longer than five seconds Showing a stranger the page for five seconds, then asking what the company does Testing five different headline variations in five days

2. A service page has three equal buttons: "Book a call," "Read our blog," and "Download the guide." What's wrong?

Nothing — more options convert better It breaks the One-Job Rule The buttons should all say "Submit" The page needs more buttons, not fewer

3. Which testimonial sits at the top of the evidence hierarchy?

“Great service, highly recommend! Best decision we have made for the business all year! — J.” A row of recognizable client logos with no quotes and no results attached anywhere “Trusted by industry leaders and growing companies all around the world today” "Our old site converted at 1%. Six weeks after the redesign we're at 3.4% — same traffic. — Rosa M., boutique owner"

4. A contact form asks for name, email, phone, company, budget, timeline, referral source, and a message. The best first move is to:

Make every field required so leads are higher quality Cut it to name, email, message plus one qualifier Add a progress bar and keep all eight fields Replace the form with a fax number

5. You have time for one A/B test this month. Per the test-priority hierarchy, what do you test first?

The button color The font pairing The headline The footer background

6. A scrollmap shows 80% of visitors never scroll past the hero, and your testimonials sit at the bottom of the page. What do you do?

Write longer, better testimonials Move proof up — add a proof bar directly under the hero Remove the testimonials since nobody sees them Make the page longer so there's more to scroll

7. A heatmap shows heavy clicking on your hero image, which isn't a link. What does this mean?

Visitors love the image — add more like it The image is loading too slowly Dead clicks: visitors expect the image to do something Nothing — heatmaps are decorative

8. Which of these is risk reversal?

"We're passionate about excellence" "30-day money-back guarantee "Contact us for a quote" A stock photo of a handshake

9. A page gets 4,000 visitors a month at a 1.5% conversion rate. Roughly how many conversions is that?

15 60 150 600

10. You've run an A/B test for two days and version B is ahead. What do you do?

Stop the test and ship version B immediately Keep running Change version A to match version B and start over Declare it a tie and test button color instead

Final exam: Website Conversion