Final exam — Website Redesign — Fluent Collective Courses

Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.

1. What is the Keep List?

A list of pages to delete in the redesign A list of competitor sites for inspiration The documented inventory of what works A checklist of design trends to follow

2. The Three Questions a redesign must answer are:

Who the company is, what it does, where it operates Why now, what changes in the business, how will we know it worked Budget, timeline, and which designer to hire for it Colors, fonts, and photos for the new homepage

3. What does Content-First Design mean?

Designing first, then writing copy to fit Writing every page's final copy before design begins Using placeholder text until launch Letting the designer write all the copy

4. A page brief has four parts. Which set is correct?

Logo, menu, footer, sidebar Headline, subhead, proof, action Colors, fonts, images, spacing Budget, timeline, owner, status

5. Your redesign deletes 30 old pages. What does the redirect map require?

Redirect them all to the homepage to keep it simple No redirects are needed for any deleted pages Every old URL gets a row with a 301 to closest matching content Set up redirects after launch when there's time

6. Why should the sitemap be built from visitor behavior rather than the org chart?

It's faster to build Customers think in problems, not departments Search engines prefer it Designers charge less for it

7. A ranking page's title tag gets rewritten "to sound better" in the new design. What's the risk?

None — titles don't affect rankings The ranking was tied to the old title's keywords Visitors will complain about the new title The page will load slower

8. What's the correct order of operations in a strategic redesign?

Audit → strategy/sitemap → content → design → SEO protection → launch → measure Design first → content → audit → launch → hope Launch first → audit → strategy → measure → redesign Content first → launch → audit → design → repeat

9. At day 90, the conversion rate is flat versus baseline. What's the honest move?

Wait six more months for results Diagnose honestly Redesign again immediately Change the success metric to something that improved

10. Why wireframe on paper before opening a design tool?

Paper wireframes look more professional It's fast and disposable Design software can't make wireframes Clients prefer hand-drawn sketches

Final exam: Website Redesign