Final exam: Advanced SEO
Twelve questions, eight to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.
1. What is the Click Map?
Why: Optimize every step.
2. A page on your site gets crawled but you can't find it in search results. What's the most likely issue?
Why: Crawling and indexing are separate steps.
3. Someone searches 'best running shoes for flat feet'. What is their search intent?
Why: They're comparing options before buying — the research stage right before a purchase.
4. Why should a small new site target long-tail keywords first?
5. Which title tag is strongest for the query 'emergency plumber austin'?
Why: 60-Minute Response | ABC Plumbing.
6. Your page ranks #6 with 2,000 impressions but only 20 clicks a month. What's the first thing to fix?
Why: A 1% click-through rate means you're losing the click, not the ranking.
7. What does a canonical tag do?
Why: It matters when duplicates exist — near-identical versions would otherwise split their ranking signals.
8. A competitor's page outranks you with thin content but 50 quality backlinks. What does this tell you?
Why: You need your own Link Ledger strategy.
9. Which schema type should a local service business use first?
Why: It powers the knowledge panel details Google shows about you.
10. What is the Content Moat?
Why: Content that earns and holds rankings.
11. You answer 'People Also Ask' questions in your FAQ section. What are you competing for?
Why: The featured result at the very top is often called position zero — above the first organic listing.
12. In Search Console, a page has high impressions, low clicks, and position 8. What's the smartest read?
Why: Then work on moving up from page-one territory — position 8 already sits on page one.