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AI Visibility
By the end of this course you will be able to make AI answer tools — ChatGPT, Gemini, Google's AI Overviews — name, cite, and recommend your business: a clean entity they can describe, pages written to be quoted, authority signals earned on sites you don't control, and a monthly routine that proves it's working.
Module 0
Module 0: Start Here
People increasingly ask AI tools instead of scrolling search results — and the tools answer in their own words, naming a few brands and citing a few sources. This module explains what changed, what AI visibility actually means, and the system this course builds, in order.
Module 1
Module 1: How AI Answers Pick Their Sources
You do not need to build AI to be cited by it — but you do need a working model of how an answer gets assembled: what the tool remembers, what it looks up, and how your page ends up quoted. This module gives you that model in plain English.
Module 2
Module 2: Become an Entity AI Can Describe
An entity is a thing the AI can identify and describe without guessing. This module writes your one canonical description, makes your website the source of record, aligns every profile and listing to it, and adds the machine-readable name tags that remove any remaining doubt.
Module 3
Module 3: Content Built to Be Cited
Retrieval compares passages, not pages. This module writes pages that hand the tools ready-made passages: the answer up top, one idea per paragraph, numbers with dates and methods, in the formats answers are assembled from — kept fresh enough to trust.
Module 4
Module 4: Authority Signals AI Trusts
Your own site is a claim; the rest of the web is the evidence. This module earns the outside proof the tools weigh most: steady real reviews, mentions and list placements on sites you don't control, and honest presence in the communities where buyers ask each other.
Module 5
Module 5: Measure It and Keep It
Visibility you do not measure is a rumor. This final module builds the monthly measurement habit: a fixed set of test prompts, a simple score in a spreadsheet, a way to read answers like an auditor, and the 90-minute routine that turns all of it into steady compounding.
Want this done for you?
Want this done for you? Being the brand AI recommends is research, writing, and reputation work — the kind of marketing our team runs for clients every week. Hand us your brand and we will build the entity, the citable content, and the authority system this course teaches, then report what the answers say about you each month.
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