Free courses
Take the playbook. Or take the team.
80 free courses that teach the manual way to do marketing — no shortcuts, no magic buttons. The first two modules of every course are open — no account needed to look around. Work through them at your own pace, earn XP as you go. Do it yourself — or hand it to the team.
Your learning path
The five stages, in order
Work them top to bottom. Each stage unlocks the next — skip ahead only if you already have customers.
You'll be able to: pick a direction, set up the business basics, and launch a working website.
You'll be able to: choose channels on purpose and bring a steady stream of visitors.
You'll be able to: sharpen the offer, write copy that sells, and build funnels that close.
You'll be able to: run a content system that builds the audience while you sleep.
You'll be able to: keep customers, earn referrals, and scale what already works.
By the numbers
What you get, free
Browse the full glossary → 514 terms across every course
Category
Start Here
New to all of this? Start with the foundations — clarity, time, legal setup, and your first website.
10
Start Here
New to all of this? Start with the foundations — clarity, time, legal setup, and your first website.
10
Find Your Focus Start here
The aspiring entrepreneur's starting point: audit your strengths, pick a direction, plan.
Start course →
Design Your Time
Planning by outcomes, not to-do lists: the founder's week, designed on purpose.
Start course →
How to Start an LLC
Entity choice, filing, EIN, bank account and bookkeeping basics, step by step.
Start course →
How to Start a Website
Domain, hosting, building and launching a site by hand — the full manual path.
Start course →
Find Your Purpose New
Purpose isn't your job title: the Cathedral Test, the Box Break, and living your why daily.
Start course →
Start a Coaching Business New
The Mirror Rule, powerful questions, niching, packaging, and getting your first clients.
Start course →
Build Better Habits New
Values, purpose, self-love, blocking noise, and the gratitude loop — the 5-pillar reset.
Start course →
Marketing Foundations New
The orientation course: systems over campaigns, customers, story, and the channel map.
Start course →
Website Redesign New
Redesign with strategy, not just a new look: audit, sitemap, content-first, SEO protection.
Start course →
Startup Marketing New
Launch lean and get your first 100 customers: the startup marketing playbook.
Start course →
Category
Get Traffic
Bring people to your door — search, ads, social, video, and podcasting, all done by hand.
16
Get Traffic
Bring people to your door — search, ads, social, video, and podcasting, all done by hand.
16
YouTube Growth New
Long-form channel growth: how discovery works, packaging titles and thumbnails, holding retention, and reading the analytics that matter.
Start course →
Viral Short-Form Video
How feeds rank videos, hooks that stop the scroll, retention, and repeatable formats.
Start course →
Video Marketing Basics
Planning, shooting and editing videos that market your business.
Start course →
How to Run Ads
Meta and Google campaigns set up manually: targeting, budgets, creative, reading results.
Start course →
Social Media Marketing
Content pillars, calendars and growth tactics for every major platform.
Start course →
SEO Fundamentals Start here
Keyword research, on-page, technical basics and link building — done by hand.
Start course →
Master the LinkedIn Algorithm New
How the LinkedIn feed actually works: dwell time, formats, comments, and the consistency system.
Start course →
Advanced SEO New
The deep dive: technical SEO, link building, content moats, and the measurement flywheel.
Start course →
Google Business Profile & Local SEO
Get found in your town: profile setup, reviews engine and local rankings.
Start course →
LinkedIn Ads New
B2B paid campaigns: precise targeting, ad formats, and making the CPC math work.
Start course →
Inbound Marketing New
Stop chasing customers: the attract-convert-close-delight system for getting found.
Start course →
Podcasting from Scratch
Gear, recording, editing, publishing and growing a show on your own.
Start course →
Getting Press New
Earn media coverage the manual way: angles, pitches, and the credibility flywheel.
Start course →
LinkedIn Company Pages New
Your B2B trust asset: page setup, content that works, and employee advocacy.
Start course →
AI Visibility New
Get named and cited when AI answers your buyers' questions: entity building, citable content, authority signals, and a monthly check.
Start course →
Link Building New
Earn backlinks the white-hat way: assets worth citing, digital PR, the classic plays, and outreach that gets replies.
Start course →
Category
Convert & Sell
Turn attention into customers — copy, funnels, email, and the human side of selling.
12
Convert & Sell
Turn attention into customers — copy, funnels, email, and the human side of selling.
12
Copywriting Start here
Headlines, sales pages and emails — writing that sells, learned line by line.
Start course →
Email Marketing from Scratch
List building, welcome sequences, campaigns and deliverability.
Start course →
Website Conversion New
Turn traffic into customers: page frameworks, trust builders, and friction killers.
Start course →
Sales Funnels
Landing pages, lead magnets and follow-up sequences that turn visitors into buyers.
Start course →
Content That Converts New
The principles of content that turns readers into buyers: the Question Bank and Trust Ladder.
Start course →
The Copywriting Workout New
Daily copywriting drills: clarity, persuasion, and proof — the practice companion to Copywriting.
Start course →
Sales & Influence
Honest selling for people who hate sleazy selling: the conversation arc that closes.
Start course →
Webinars That Sell New
The 60-minute arc: teach real value, stack the offer, and pitch without sleaze.
Start course →
Pricing Strategy New
Stop undercharging: the psychology, math, and packaging behind prices that stick.
Start course →
Social Selling on LinkedIn New
Trust before pitch: prospecting, warm-ups, and DMs that book calls.
Start course →
Reviews & Reputation
A systematic review engine and handling the bad ones with grace.
Start course →
Give-First Marketing
Earn the right to sell by giving first: the give-value-before-you-ask system.
Start course →
Category
Create Content
Build the content engine — systems for video, repurposing, and turning attention into a personal brand.
11
Create Content
Build the content engine — systems for video, repurposing, and turning attention into a personal brand.
11
Hook Mastery Start here
Write hooks that stop the scroll: the Triple Lock, the Hook Bench, and a Vault of proven templates.
Start course →
The Viral Video System
The checklist-driven publishing operation: plan, film, cut, post, review, repeat.
Start course →
Personal Branding
Building a brand around your name that becomes a real business asset.
Start course →
Content Creation Systems New
Never run out of content: pillars, batching, and the repurposing multiplier.
Start course →
LinkedIn Personal Branding New
Build your personal brand on LinkedIn: the SLAY framework, storytelling, and trust that converts.
Start course →
Storytelling for Business New
Facts get forgotten, stories get repeated: find, structure, and deploy your stories.
Start course →
Content Strategy New
Decide what to create with data: research, audits, briefs, and original insights.
Start course →
The Content Machine
One anchor piece a week, splintered everywhere: the repurposing loop.
Start course →
Creator Roadmap
Turning a passion into a full-time creator business, one stage at a time.
Start course →
Business Blogging New
The compounding blog engine: what to write, the weekly habit, and posts that rank.
Start course →
Better Business Writing New
Everyday writing that works: emails, posts, pages — find your voice and edit ruthlessly.
Start course →
Category
Grow the Business
Scale what's working — brand, stores, products, community, and the numbers that guide it all.
18
Grow the Business
Scale what's working — brand, stores, products, community, and the numbers that guide it all.
18
Get Paid New
Stripe, checkout flows, subscriptions, and dispute protection — the complete technical manual for getting paid.
Start course →
Monetize Your Audience New
Turn followers into income: offer packaging, pricing, and the trust-to-revenue pipeline.
Start course →
Analytics for Marketers New
GA4, Search Console, and the reports that drive decisions — not vanity metrics.
Start course →
Zero to One: Your First Year
The 365-day roadmap from zero to a real service business, phase by phase.
Start course →
Content Marketing & Blogging
Editorial planning, writing posts that rank, and turning readers into customers.
Start course →
SaaS Growth New
Subscription growth by math: metrics, product-led acquisition, churn fighting, expansion revenue.
Start course →
Launching a Digital Product
Packaging your expertise, pricing it, and running a real launch week.
Start course →
E-commerce from Scratch
Store setup, products, checkout and fulfillment — your first store, manually.
Start course →
Referral & Affiliate Programs
Designing programs that turn customers into your sales team.
Start course →
Start a Paid Newsletter New
Free audience to paid subscribers: the Free Line, pricing, and 1,000 true readers.
Start course →
The Content Business New
Build a business on content with zero ad spend: spectacular pieces and the attention engine.
Start course →
Marketing on a Budget
Guerrilla tactics, partnerships and free channels that punch above their weight.
Start course →
Customer Retention New
Keep the customers you have: onboarding, win-backs, loyalty, and referrals.
Start course →
Branding Basics Start here
Identity, voice and visual direction you can build yourself on a budget.
Start course →
Building an Online Community
Starting, growing and keeping a community that actually stays active.
Start course →
Analytics & Measurement
GA4, Search Console and reading your own data like a professional.
Start course →
Hire Your First VA New
Buy back your time: what to delegate, how to hire, and managing async.
Start course →
Idea to Inventory New
From idea to sellable inventory: tech packs, supplier sourcing and vetting, sampling, and true landed cost.
Start course →