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Link Building
By the end of this course you will be able to earn backlinks the way they are supposed to be earned: something on your site worth citing, a story or a page a busy editor is glad you sent, outreach emails that read like they came from a person, and an audit habit that keeps your profile clean. No link schemes, no bought placements, no shortcuts that put the site at risk.
Module 0
Module 0: Start Here
Links are the oldest ranking signal on the web and still one of the strongest — and the most abused. This module covers what a backlink actually is, why it moves rankings, which links count and which are a waste of time or worse, and how to read your own profile before you chase anyone else's.
Module 1
Module 1: Build Something Worth Linking To
Outreach fails when there is nothing worth linking to. This module covers the assets people actually cite: original research, free tools and templates, and the definitive guide — and how to keep them earning links long after you publish.
Module 2
Module 2: Digital PR: Coverage That Earns Links
Digital PR is how small sites earn links from publications: give journalists a story with real news value, and the link arrives as a citation. One boundary up front — our Getting Press course covers landing coverage for your own news, launches, and milestones. This module is the link-earning side: stories built around assets and expertise, pitched to writers who have never heard of you.
Module 3
Module 3: The Classic Plays, Done Right
Resource pages, broken links, unlinked mentions, and partnerships are the oldest plays in link building — and still the most dependable, because each one starts by helping the person who controls the link. This module runs all four, step by step, the way that keeps them welcome.
Module 4
Module 4: Outreach Craft
Every play in this course eventually becomes an email to a busy person. This module is the craft of that email: finding the right person, writing words that get replies, following up without becoming a nuisance, and turning one-off asks into relationships that keep producing.
Module 5
Module 5: Audits, Risks, and Proof
A link profile is an asset with a maintenance schedule. This module covers auditing what you have, telling real risk from tool-generated noise, recovering from penalties, and measuring your work honestly enough to know what to do next.
Want this done for you?
Link building is slow, unglamorous, weekly work — and it is work our team does for clients who would rather spend those hours running their business. Assets, digital PR, outreach, and quarterly audits, reported in plain numbers: links earned, from whom, and what they did.
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