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Inbound Marketing
Stop chasing customers and start attracting them. By the end of this course you'll run the full inbound system — attract strangers with useful content, convert them to leads, close them with patient follow-up, and delight them into promoters who bring the next ones.
No prerequisites — the best framework course if you're new. Next: Marketing Foundations — Fluent Collective Courses
Outbound is shouting at strangers and hoping someone listens. Inbound is being so useful that customers find you, choose you, and bring their friends. Six modules take you through the whole system — attract, convert, close, delight — plus the buyer's journey map that ties it all together. Stop renting attention. Start earning it.
What you’ll learn
- Run the four-stage inbound system: attract strangers, convert them to leads, close them patiently, delight them into promoters
- Use the Magnet Method to create content so useful that customers discover you while searching for answers
- Map every piece of content to the buyer's journey — awareness, consideration, decision — with the Journey Map
- Measure the four numbers that matter and fix the weakest stage first, every month
Is this for me?
Who is this course for?
Anyone who wants customers without cold-calling or ad budgets — freelancers, local businesses, creators, and founders starting from zero. If the idea of chasing strangers makes you tired, this is your course.
What do I need before starting?
Nothing but a business (or business idea) and a few hours a week. No website required to start learning — though you'll want one by Module 2. No ad spend, ever, in this course.
How long does it take?
Six modules, about 30–45 minutes each. Most people finish in two to three weeks — but the real work is the system you build as you go: one magnet piece, one landing page, one nurture sequence, one review ask.
Module 0
Module 0: Start Here
The old way of marketing — shouting at strangers — is dying. Learn the four-stage system that replaced it: attract, convert, close, delight.
Module 1
Module 1: Attract: Get Found
Nobody can buy from you if they can't find you. Become discoverable with the Magnet Method: answers so useful that customers find you.
Module 2
Module 2: Convert: Turn Visitors into Leads
Traffic without capture is vanity. Turn anonymous visitors into named leads with fair trades, focused landing pages, and forms that don't annoy.
Module 3
Module 3: Close: Turn Leads into Customers
Most leads aren't ready to buy yet. Nurture them with a patient sequence of useful follow-up until the sale feels like the obvious next step.
Module 4
Module 4: Delight: Turn Customers into Promoters
The sale is the starting line of your cheapest marketing channel. Turn happy customers into the reviews and referrals that fuel the Delight Loop.
Module 5
Module 5: The Buyer's Journey: Map and Measure
Not all content does the same job. Map every piece to the buyer's journey — awareness, consideration, decision — and measure the four numbers that matter.
Choose your track
Not everyone needs the same path. Pick the one that fits where you are.
Explorer track
Modules 0 and 5 first: understand the four stages, then map your buyer's journey. You'll see the whole system and know exactly which stage is your weakest — then go build just that one.
Steady track
All six modules in order, one per week. Build as you learn: one magnet piece in week two, one landing page in week three, one nurture email per day in week four. Slow is smooth, smooth is fast.
Full build track
All modules, then the complete system in 30 days: attract content live, conversion path working, nurture sequence sending, review ask automated. Measure your four numbers on day 30 and fix the weakest stage.
Your build brief
Everything you write in the build brief prompts across this course's modules collects here. Download it as a designed PDF — and we keep a copy too, so when you're ready for us to build it for you, we already know exactly what you want.
Your answers save automatically as you type — on this device and to your signup email.
Teardown: one weak homepage, one strong homepage
The weak homepage: a big slider photo, the headline "Welcome to Our Website," three paragraphs about how long the company has been around, and a "Contact Us" link buried in the menu. Run it through the buyer's journey: awareness? Nothing here names the visitor's problem — it opens with the company, not the customer. Consideration? No comparisons, no proof, no answers. Decision? A generic contact link with no reason to click it now. This page serves the business's ego, not the buyer's journey — and the bounce rate proves it.
The strong homepage: the headline "Leaking faucet? Fixed today, guaranteed." — that's awareness, naming the exact problem the visitor searched. Below it, three common fixes with honest prices — that's consideration, helping them compare. Then a photo of a real technician, 200+ local reviews, and a "Book in 60 seconds" button — that's decision, removing every ounce of risk. One page, all three journey stages, in the order the buyer's brain actually works.
Now map both to the four inbound stages. The weak page attracts nobody (it answers no search question), converts nobody (no offer, no form), and delights nobody. The strong page attracts (it ranks for the problem), converts (the booking button is a fair trade: 60 seconds for a fixed faucet), and sets up delight (the guarantee makes the first 30 days safe). The difference isn't design budget — it's journey thinking.
What most people would get wrong: they'd redesign the weak homepage — new colors, a video background, fancier fonts. None of that matters. The problem is structural: the page talks about the company when the visitor is thinking about their problem. This is Module 5's whole point: map content to the buyer's mindset, and conversion follows.
The lesson: every page on your site should know which journey stage it's serving. Awareness pages name problems. Consideration pages compare honestly. Decision pages remove risk. Get the stage right and even an ugly page converts; get it wrong and even a beautiful page bounces.
Want this done for you?
Rather do it with us? Our Inbound Engine Build ($2,500) — attract-to-delight funnel: content plan, lead capture, and nurture sequences done for you.
See done-for-you services