Module 1: Attract: Get Found
Nobody can buy from you if they can't find you. This module is the complete attract playbook: search, blogging, and social as discovery engines — with the specific tactics that make each one actually produce visitors.
Be where the questions are
Every day, your future customers type their problems into a search box. 'How do I fix a leaking faucet.' 'Best accountant for freelancers.' 'Why is my dog limping.' Each search is a person raising their hand: I have a problem, and I will reward whoever helps me solve it. Search is the highest-intent traffic on the internet — these people aren't browsing, they're hunting.
The Magnet Method is the discipline of being the best answer: create content so genuinely useful that customers discover you while searching. Start with keyword research the manual way — no expensive tools needed. Type your topic into Google and write down the autocomplete suggestions; scroll to 'People also ask'; read the questions in your industry's forums and comment sections; and most importantly, write down the exact phrases your customers use on calls, because customers don't search in industry jargon — they search in plain words.
Then win the page itself. One page, one question, one clear answer. Put the question (or its plain-English version) in your title and first paragraph. Structure with descriptive headers so scanners can skim. Answer thoroughly — the best-ranking pages tend to be the most complete, not the longest for its own sake. Link to your other relevant pages so visitors keep reading. Answer the question better than anyone else on the internet, and Google will do your marketing for you — for years. Publishing cadence matters too: one genuinely useful post a week, sustained for a year, beats a 30-day blitz followed by silence. Search rewards the reliable.
Where buyers look first
Build brief
Write down the 10 questions your customers ask you most often, in their exact words (not your industry's jargon). Number them 1–10 by frequency. These are your first 10 content pieces.
Saved
One social channel, done well
Social media is a discovery engine or a time sink — the difference is focus and intent. Pick ONE channel using two filters: where do your best customers actually spend time (ask them, don't guess), and which content format can you sustain (if you hate being on camera, don't pick a video-first platform). Master that one channel before you even think about a second. A plumber posting 60-second fixes three times a week on one video app will crush a competitor posting occasionally on five platforms.
Optimize your profile like a landing page, because for social visitors it is one: a clear photo or logo, a bio that says who you help and how in one line, and a link to your best next step. Then run the content ratio — roughly four parts useful or entertaining to one part promotional. Teach something in every post: the before-and-after, the common mistake, the quick answer to a frequent question. And treat comments as content research: every question someone asks in your comments is your next post, pre-validated by real demand.
Two disciplines separate winners here. First, consistency: three useful posts a week for six months beats thirty posts in one week followed by silence — the algorithm rewards the reliable, not the sporadic. Second, social listening: search your niche's keywords weekly, answer questions where they appear, and note the exact language people use — it feeds straight back into your search content. Social isn't just distribution; it's a live focus group that never closes.
Build brief
Which ONE social channel do your best customers actually use — and what's your evidence? Then write your one-line bio: who you help + how, in under 15 words.
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Help first, sell later
The ratio that makes inbound work: roughly 80% of what you publish helps with no strings attached, 20% points toward your business. That feels backwards — isn't marketing supposed to sell? But look at it from the customer's side: nobody follows an account that's always pitching. Everybody follows the account that keeps solving their problems. Trust is the product; the sale is the byproduct.
This is the trust economy in action, and it runs on a simple principle: give away the 'what' and the 'why,' sell the 'done-for-you.' A marketing consultant publishes the exact framework she uses with clients — the what, the steps, the thinking. Readers who try it themselves respect her; readers who'd rather hire it done already know who to call. She gave away information and kept the implementation — which is what people actually pay for.
What gets shared has a pattern: it's useful (saves time or money), surprising (challenges what people believed), or story-driven (a real transformation with details). Run every piece through that filter before publishing. And audit yourself quarterly: if your content disappeared tomorrow, would anyone besides you miss it? If the answer is no, you're not helping enough yet — and no amount of posting frequency fixes that.
The trust ratio
Help first, sell later
- Helps, no strings80%
- Points to your business20%
Build brief
Pull up your last 10 posts or pages. Score each: helpful (H) or promotional (P). What's your real ratio — and what would 80/20 require you to change?
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Dev's IT consultancy gets zero website traffic. He can write 2 hours a week. What's his highest-leverage first move?
Your turn: Draft your first magnet piece: pick question #1 from your top-10 list. Write the headline (their words), the 3–5 main points, the one action the reader takes after reading, and where you'll publish it. Aim for the most complete answer on the internet, not the longest.
Saved.
Your next 24 hours
Google your business type + your city (or niche) and open the top 3 results. For each, write one sentence on how you could answer the same question more completely or more clearly. That's your content brief.
Steal this template
THE MAGNET CHECKLIST
Topic: ___ (a real customer question, their words)
Title uses their exact phrase? ___
More complete than the current top result? How: ___
3–5 points covered: ___ / ___ / ___
Next step offered: ___
Publish date (this week): ___
Module 1 cheat sheet
- The Magnet Method: be so useful that customers find you while searching.
- Keyword research, manual: autocomplete, People Also Ask, forums, and your customers' own words.
- One page, one question, one complete answer — structured for scanners.
- One social channel, done well, beats five done badly; optimize the profile like a landing page.
- The 80/20 rule: 80% help, 20% sell. Give away the what and why; sell the done-for-you.
- Consistency beats brilliance — one useful post a week for a year compounds.