Final exam — Inbound Marketing — Fluent Collective Courses

Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP. Open book: use your cheat sheets if you need to.

1. What is the core difference between inbound and outbound marketing?

Inbound costs more money Outbound pulls customers in; inbound pushes messages out Inbound pulls customers in with useful content There is no real difference

2. A prospect searches 'why is my basement damp,' reads your guide, and downloads your waterproofing checklist. Which stages just happened?

Delight, then Close Attract, then Convert Convert, then Delight Close, then Attract

3. Your landing page converts 1.2% of visitors. The benchmark for average is 2–5%. What's the right first move?

Buy more traffic immediately, at scale Redesign the logo and brand colors Fix the offer, message match, or form friction Delete the page and start over

4. Which email belongs in position 1 of a nurture sequence?

A hard pitch with a deadline The monthly company newsletter Deliver what they signed up for, immediately A survey about their preferences

5. A lead opened your last four emails, clicked your pricing page, and replied with a question. What should happen?

Add them to the next monthly broadcast Wait for the nurture sequence to finish A personal human response within one business day Send them three more educational emails first

6. What is the Journey Map?

A map of your office for new hires Tagging every content piece with the buyer stage it serves A sitemap built mainly for search engines A delivery route planner for drivers

7. Your content audit shows 90% decision-stage content ('hire us!'), 10% awareness, zero consideration. What's the problem?

There’s simply too much content overall Strangers at the awareness stage have nowhere to stand Decision-stage content simply doesn’t work The content is far too long

8. When is the right moment to ask a customer for a review?

Before they've received anything About 14 days after delivery Six months later during spring cleaning Never — happy customers review on their own

9. Your four monthly numbers: visitors up, leads flat, customers flat, referrals zero. Where's the bottleneck?

Attract — you need more visitors Convert Delight — nothing is wrong yet You need a rebrand

10. What makes the Delight Loop compound growth?

Delighted customers are less likely to complain Delighted customers attract the next customers Delight reduces your tax bill It’s basically a loyalty points program

Final exam: Inbound Marketing