Free with account
SaaS Growth
Subscription businesses don't grow by luck — they grow by math. By the end of this course you'll read your MRR, churn, and CAC like a dashboard, run product-led acquisition that converts, and build the retention and expansion engine that compounds revenue month after month.
No prerequisites — best after Startup Marketing
Most SaaS companies die slowly: a leaky bucket of signups that never activate, customers who quietly cancel, and a growth plan that's just "more ads." In six modules you'll learn how subscription businesses actually grow — the metrics dashboard, product-led acquisition, onboarding that retains, the Churn Audit, and the Expansion Ladder — so every month your revenue compounds instead of leaking. Growth is a system. Here's the system.
What you’ll learn
- Build a SaaS metrics dashboard: MRR, churn rate, CAC, LTV, and NRR — with the real formulas
- Design product-led acquisition: free trials and freemium flows that actually convert to paid
- Run the Churn Audit and the 10-Minute Test to find and fix your biggest leaks first
- Build the Expansion Ladder: upsells, cross-sells, and seat expansion that grow accounts over time
Is this for me?
Who is this course for?
Founders, marketers, and operators at subscription software companies — or anyone planning one. If your business charges customers every month, this is your growth operating system.
Do I need a SaaS product already?
No. The metrics and systems work for any recurring-revenue business, and if you're pre-launch, this course shows you what to build before you build it — the dashboard, the onboarding, the ladder.
Isn't this just "get more customers"?
No — acquisition is one of six modules. Most SaaS growth comes from retention and expansion: keeping customers longer and growing their accounts. A leaky bucket can't be filled with ads, and this course starts with the leaks.
Module 0
Module 0: Start Here
Before the metrics and the playbooks, you need the mental model: what makes a subscription business different from every other kind, why recurring revenue changes every decision you'll make, and how the six modules of this course fit together into one growth system.
Module 1
Module 1: The Metrics
MRR, churn rate, CAC, LTV, CAC payback, NRR — what each one actually means, the exact formulas, and the benchmarks that tell you whether you're healthy or bleeding. This module is the dashboard everything else in the course runs on.
Module 2
Module 2: Product-Led Acquisition
Free trials, freemium, and viral loops — how the product itself becomes your best salesperson, and the conversion math that separates funnels that work from funnels that burn signups.
Module 3
Module 3: Onboarding That Retains
The 10-Minute Test: if a new user can't reach real value within ten minutes of signing up, your onboarding is broken. First-run checklists, activation emails, and the moments that turn signups into users.
Module 4
Module 4: Fighting Churn
The Churn Audit: a systematic review that finds exactly why customers leave. Save plays, win-back campaigns, and dunning — the defense that protects everything acquisition built.
Module 5
Module 5: Expansion Revenue
The Expansion Ladder: upsells, cross-sells, seat expansion, and usage tiers that grow accounts over time. When net revenue retention passes 100%, your existing customers grow the business for you.
Choose your track
Not everyone needs the same path. Pick the one that fits where you are.
Explorer track
Modules 0–1: the SaaS model and the metrics dashboard. If you can't read your numbers, nothing else will stick — spend a week here building the dashboard before moving on.
Builder track
All modules in order, one per week. Run the 10-Minute Test on your own signup in Module 3 and the Churn Audit on your own base in Module 4 — this course pays off when you apply it, not when you finish it.
Operator track
All modules, then the operating cadence: a monthly metrics review, a quarterly Churn Audit, and one standing expansion experiment. SaaS growth is a system you run, not a project you finish.
Your build brief
Everything you write in the build brief prompts across this course's modules collects here. Download it as a designed PDF — and we keep a copy too, so when you're ready for us to build it for you, we already know exactly what you want.
Your answers save automatically as you type — on this device and to your signup email.
Teardown: one weak pricing page, one strong pricing page
The weak pricing page: three columns — Basic $29, Pro $79, Enterprise "Contact us" — each with a feature list nobody reads. No guidance on which to pick. No annual option. No trial button. The visitor's job is to compare feature bullets and guess which tier fits a business the page knows nothing about. Most visitors guess "the cheapest one, for now" — and the company wonders why expansion never happens.
The strong pricing page: plan names tied to outcomes, not sizes. A "Most popular" anchor on the middle tier — because buyers look for the safe choice first. An annual toggle showing two months free, front and center. Usage-based seats so the price rises as the customer's team grows. A three-question FAQ killing the top objections ("Can I change plans later? What happens to my data if I cancel?"). And a trial CTA on every tier, because the page's job isn't to close — it's to start the 10-Minute Test.
Now run the Expansion Ladder check on both. The weak page has tiers but no ladder: nothing tells a Basic customer what triggers the move to Pro, or what they'd get. The strong page is a ladder in disguise — each tier names the value milestone that earns the next one. "Growing team? Pro adds unlimited projects and priority support." The upgrade path is visible from day one, which is exactly what Module 5 prescribes.
What most people would get wrong: they'd redesign the weak page to look prettier — better colors, nicer icons, a video. None of that moves conversion. The problem is structural: no guidance, no annual incentive, no visible ladder. Pricing pages don't convert on beauty; they convert on clarity about which tier is for whom and what happens next.
The lesson: a pricing page is the Expansion Ladder made public. Name the tiers by outcome, anchor the middle, reward annual, price on a value metric, and make the next rung visible from the first visit. That's the ladder — and once you can see it, you'll spot its absence on every competitor's page.
Want this done for you?
Rather do it with us? Our SaaS Growth Audit ($2,000) — metrics review, churn analysis, and 90-day growth roadmap done for you.
See done-for-you services