Final exam — Analytics & Measurement — Fluent Collective Courses

Ten questions, seven correct to pass. This tests whether the concepts stuck — not whether you memorized definitions. Good luck.

1. Your business gets most customers by phone. What's the first thing to define before setting up any tracking?

Which analytics tool has the prettiest dashboard The exact action that counts as a conversion How many visitors you want next month Which social platform to post on

2. Why does this course insist you start from revenue and work backward?

Revenue numbers are easier to find in the tools Traffic without a revenue link produces reports that can't guide decisions Google requires it for a proper GA4 setup It's faster than starting from raw traffic numbers

3. What's the index-card rule for KPIs?

Track at least 20 metrics to be thorough 3–5 numbers you'd check while waiting for coffee Only track revenue, nothing else Copy the KPIs of a successful competitor

4. What does Google Search Console tell you that GA4 doesn't?

How visitors behave on your site How your site appears in Google search Which ads produce the cheapest clicks Your competitors' ad spend

5. You run the same promotion in an email and on Instagram. How do you know which one produced the sales?

Check which post got more likes and shares Tag each link with UTM parameters identifying the source and campaign Ask customers in a follow-up survey Compare total sales to the month before

6. A campaign shows 500 clicks and zero tracked conversions, but the phone rang more than usual. What's most likely?

The campaign failed — clicks don't lie Conversions aren't tracked You need more clicks The phone calls are unrelated

7. What belongs on the one-page monthly report?

Every metric GA4 offers, for completeness Spend, conversions, and cost per conversion by channel Screenshots of traffic graphs A list of all website visitors

8. A metric drops 30% and you'd shrug and move on. What should you do with it?

Watch it more closely Cut it from your KPIs Add three related metrics for context Email your web developer

9. What's a vanity metric?

A metric that is expensive to track A number that looks good but can't guide a decision A metric your competitors do not have yet Any metric over 10,000

10. Why track phone calls, not just form submissions?

Forms are outdated and nobody uses them For many local businesses, calls are the primary conversion Call tracking is free and forms aren't Google prefers call data over forms