Final exam

Ten questions, seven correct to pass. This tests whether the concepts stuck — not whether you memorized definitions. Good luck.

1. What's the difference between an audience and a community?

An audience is always much bigger In a community, members interact with each other There is no real difference Communities are always paid groups

2. Why does this course insist on founding members before opening broadly?

To make the group look popular The first 20–50 set the culture later members copy Facebook's rules require it So you can charge them more later

3. A new member joins, sees silence, and never returns. What failed?

The platform choice Onboarding The member wasn't serious The community name

4. What makes a good engagement ritual?

It happens once and goes viral Recurring, expected, and worth showing up for It's complicated so only experts join The founder does all the talking

5. Your community has 2,000 members and 5 active posters. What's the diagnosis?

You just need 20,000 members You have an audience, not a community The topic is simply wrong Your members are just lazy

6. When moderating, what works better: heavy random enforcement or light consistent enforcement?

Heavy and random — keeps people scared Light but consistent — predictable standards build trust No moderation at all Ban anyone who disagrees

7. What's the smartest way to grow a young community?

Mass-add everyone you know Invitations from engaged members Buy ads to a signup page Post the link everywhere daily

8. A power user answers every newcomer's question. What should you do?

Nothing — that's their problem Thank them publicly and offer a visible role Tell them to stop so you can answer Charge them for the privilege

9. What metric matters more than total member count?

Total member count is all that matters Retention Number of platforms you're on How many rules you have

10. When is the right time to introduce a paid offer to a free community?

Charge on day one, no exceptions After members get value and ask for more Never — communities must stay free When you urgently need the money