Glossary

Every key term from this course, in plain English. If a lesson ever uses a word that makes you pause, it'll be here.

7:1 Rhythm

The sustainable cadence: roughly seven genuine gives for every one ask. Keeps your audience feeling served, not sold to.

Earned Ask

A pitch you've earned the right to make through consistent prior giving. The opposite of a cold ask — the audience wants to hear it.

Equip give

The give that hands people a tool: checklists, templates, calculators, scripts. The most saved-and-shared give type.

Give Debt

The accumulated goodwill from consistent giving. When you've deposited enough value, an ask doesn't feel like an interruption.

Give-First Ledger

Your running tally of gives vs. asks. If the ledger is all withdrawals, your audience feels sold to. Keep it in surplus.

Native Give

A give shaped for the platform it's on — a tutorial Reel, a text thread, a long YouTube breakdown. Not cross-posted, but native.

Soft ask

A low-pressure invitation: 'link in bio if you want it.' Lets interested buyers self-select without alienating everyone else.

Direct ask

A clear, explicit pitch: what it is, what it costs, where to buy. Works only after the ledger is full — never cold.

Signal

Evidence your giving is landing: saves, shares, DMs, replies, email signups. Read monthly to know what to give more of.

Connect give

The give that introduces people to each other — shoutouts, community threads, introductions. Builds loyalty fastest.

Teach give

The fastest trust-builder: show someone how to do something useful, free, with nothing held back.

Entertain give

The attention magnet: content people enjoy for its own sake. Earns the eyeballs that your teaches then convert.

Inspire give

Stories of transformation — yours or others'. Gives people the belief that the outcome is possible for them too.

Monthly review ritual

The Module 6 habit: once a month, score your gives by signal, kill what isn't landing, double down on what is.