Final exam: Hook Mastery
Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.
1. What is ‘The First Five’?
Why: They decide whether a cold viewer stops or swipes.
2. The Triple Lock has three parts. Which set is correct?
3. A hook says exactly what the video covers and who it's for — but gives away the ending in the first sentence. Which lock is broken?
Why: The gap is closed before the video starts.
4. Your video opens on a shocking visual with no spoken words. Which delivery carries the hook?
Why: On-screen text carries it while the visual holds the eye.
5. What is the Hook Bench rule?
6. Which of these is NOT on the First Five 4-point checklist?
7. What is the first step of the 5-step hook process?
Why: Decide what the viewer gets before writing a word.
8. What is the Two-Day Check?
Why: If it still stops you, it works.
9. You find a proven template in your Vault: ‘Stop doing X.’ How do you adapt it for a video about meal prep?
10. Your analytics show 80% of viewers swipe away in the first 3 seconds. What's the diagnosis?
Why: Rewrite the opening, don't re-edit the middle.