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Final exam: LinkedIn Ads

Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.

1. What does the B2B Math Test calculate?

Whether your competitors are also running LinkedIn Ads Deal value × close rate × page conversion rate How many followers your company page needs before advertising The best time of day to run your ads

2. A consultant sells a $5,000 package, closes 20% of calls, and her page converts 4% of visitors. What’s her max affordable CPC?

$40 $200 $1,000 $8

3. What are the three layers of the Precision Stack?

Budget, bidding, creative, and timing Who (titles), where (company), context (seniority) Awareness, consideration, decision, and loyalty Text, image, video, and carousel

4. Why should audience expansion be turned off?

It costs extra money per click It shows ads to people outside your targeting It only works for video ads It violates LinkedIn’s ad policies

5. A campaign has 0.55% CTR, $7 CPC (max is $30), but the landing page converts at 1.2% and CPL is 4x the target. What’s broken?

The ad creative — CTR should be higher The landing page The budget — it needs more spend The bid strategy — switch to manual bidding

6. When should you use LinkedIn’s lead gen forms instead of a landing page?

Always — they're free and instant For low-commitment offers where speed beats qualification For big $10,000 enterprise deals Only ever for message ads

7. What is the Insight Tag, and when should you install it?

LinkedIn’s ad creative tool — install when you launch The tracking code for website retargeting A verification badge for company pages LinkedIn’s billing system

8. Which hook pattern is this: “38% of your ad spend reaches people who’ll never buy”?

Problem-first Number-first Peer-proof Contrarian

9. Your winning campaign hits its CPL target. How do you scale the budget?

Double it overnight to capture demand Raise it 20–30% per week so the algorithm adjusts Cut it in half to improve efficiency Pause it for a week, then restart higher

10. What’s the minimum realistic daily budget per campaign for a test that produces readable data?

$10 — the platform minimum is enough $25–$50 per day for readable data $500 per day or don’t bother $1 per day with manual bidding