Final exam: Master the LinkedIn Algorithm
Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.
1. What is the golden-hour test?
Why: In the first 60–90 minutes LinkedIn measures a test audience's reactions to decide wider distribution.
2. Which of these is the algorithm's strongest ranking signal?
Why: Measured seconds spent reading the post.
3. What makes a comment count as 'meaningful' engagement?
4. Why do carousel posts earn such strong reach?
5. What is the most valuable single micro-action a reader can take?
Why: It logs deliberate intent and starts the dwell clock.
6. A client's posts get good impressions but zero DMs and no business. What's the likely problem?
Why: Optimize for conversations and Dark Reach, not view counts.
7. What is Dark Reach?
Why: Silent readers, screenshots, DMs — that never shows in analytics but drives real business.
8. Why does employee advocacy outperform company page posting?
Why: People trust people — and the algorithm formalized it.
9. What's wrong with putting your link in the post body?
Why: Put the link in the first comment instead.
10. You've posted consistently for 30 days with modest results. What now?
Why: Judge the system at day 90, adjust one variable per month, let the algorithm learn your pattern.