Final exam — LinkedIn Company Pages — Fluent Collective Courses

Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.

1. What is the Page-Profile Split?

Pages are for big companies, profiles are for small ones The page converts trust while personal profiles generate reach — each has its job You should split your budget 50/50 between page ads and profile ads Post the same content on both for maximum coverage

2. A B2B buyer checks your company page and finds a logo, a vague tagline, and no posts since last quarter. What do they most likely conclude?

The company is probably very busy with clients The company must be new and growing fast The company may not be a serious operation Nothing — buyers don't check company pages

3. What are the three layers of the Credibility Stack?

Logo, tagline, cover image, and company description Page + people + content, each reinforcing the others Followers, likes, comments, and shares on posts Website, blog, and newsletter

4. Which tagline passes the 5-second test?

"Innovative solutions for tomorrow's challenges" "We make magic happen, one project at a time" "Bookkeeping for agencies that hate bookkeeping — 40+ firms served" "A leading provider of best-in-class services"

5. What is the strongest ranking signal for a company page post?

The number of hashtags used Posting at exactly 9am Dwell time — how long people spend with the post The size of the company logo in the image

6. A page posts 90% product announcements and 10% everything else. Engagement is near zero. What's wrong?

They need to post announcements more often The 4-bucket mix is broken Announcements should only go out on Mondays Nothing — announcements are what pages are for

7. What are the three parts of the Advocacy Engine system?

Post the update, pray, and repeat weekly Notify the team, provide sharing starter lines, keep a weekly schedule Mandate sharing, track compliance closely, and penalize holdouts Hire influencers, buy ads, and boost every single post

8. Why should the team add their own thoughts when sharing a page post, instead of a bare repost?

Bare reposts are against LinkedIn's rules It takes the same amount of time either way Reposts with commentary dramatically outperform bare reposts Bare reposts don't notify the page admin

9. How many invite credits does each page admin get per month?

25 50 100 Unlimited

10. In the quarterly review, analytics show steady impressions but flat follower growth and no CTA clicks. What's the most likely bottleneck?

Not enough posts per week The page doesn't convert visitors The wrong posting times Too many employees sharing content

Final exam: LinkedIn Company Pages