Final exam: LinkedIn Personal Branding
Ten questions, seven to pass. This tests whether the course's key ideas actually stuck — not trivia, the concepts that matter. Pass and you bank 100 XP.
1. What is the SLAY Structure?
Why: It’s the four-part framework for every post — story first, then the lesson, the actionable advice, and the turn to the reader.
2. Maya's headline reads 'I help SaaS founders book demos from LinkedIn | 120+ founders coached'. What makes this work?
Why: Who she helps, how she helps them, and the proof — 120+ founders coached. All three parts sit inside one headline.
3. Which post ending follows the Y in SLAY?
4. Tom's about section is in third person: 'Tom is a results-driven consultant.' What's the fix?
Why: Problem, who you help, your difference, the next step — in that order, in first person.
5. A founder posts daily for a month, burns out, and vanishes. What was the sustainable alternative?
Why: Batched in one writing session — the sustainability comes from the batching, not from posting less often.
6. Which comment actually grows your presence?
Why: It adds real insight: the original explained why the rule flips (with enterprise clients, the budget owner isn’t the user) and admitted learning it the hard way. Praise alone adds nothing.
7. What's wrong with this first DM: 'I help agencies get leads. Want a free audit?'
Why: A first DM should reference something specific, ask a genuine question, and contain zero ask.
8. Nina has 20k followers and no clients. Her profile has no next step. What's the diagnosis?
Why: Attention with no path to buy converts nothing.
9. Before publishing a personal story, what should you check?
Why: Does it serve the reader, or just unburden me? If it’s the second one, it stays in the journal.
10. A prospect DMs you asking for help with exactly what you sell. What's the right next move?
Why: Learn their problem before presenting — the offer lands harder once you know what they actually need.