← Google Business Profile & Local SEO

Final Exam: Google Business Profile & Local SEO

Ten questions, seven correct to pass. This tests whether the core ideas stuck — not memorization of trivia. Pass it and you earn +100 XP plus the course completion badge. You can retake it as many times as you like.

1. What is the map pack?

Paid ads at the top of Google The three local listings shown with a map A paper map of your city A directory of Google’s own offices

2. What does NAP stand for — and why does it matter?

Nothing important Name, Address, Phone National Advertising Policy New Account Protocol

3. Which primary category should you choose?

The broadest category available on the list The one matching your main service As many categories as possible Whatever category your closest competitor uses

4. What’s the right way to build reviews?

Buy 50 to jump-start Ask systematically at the moment of delight Ask once a year Only ask your unhappy customers instead

5. How should you respond to a negative review?

Ignore it Publicly, professionally, and promptly Delete it Argue the facts aggressively

6. What is a citation?

A traffic ticket from the police Any mention of your business’s name, address, and phone A court summons for a hearing A paid ad running on Google

7. What are the three core local ranking factors?

Money, luck, and timing Proximity, relevance, and prominence Keywords, backlinks, and word count Age, size, and revenue

8. Why upload photos to your profile regularly?

It’s strictly required by law Activity signals a live business to Google Photos completely replace written reviews Only professional photos actually count

9. What’s wrong with stuffing keywords into your business name?

Nothing — it only helps you It violates guidelines and risks suspension It costs extra money monthly It only affects Bing results

10. What should you do about a duplicate listing?

Ignore it and move on Find it and get it merged Create a third listing instead Report your competitor’s listing instead