Final exam
Ten questions, seven correct to pass. This tests whether the concepts stuck — not whether you memorized definitions. Good luck.
1. What's the core mindset shift of zero-budget marketing?
Why: Consistency (30 min/day) beats intensity, and free channels compound.
2. A bakery has no Google Business Profile. What's the cost of that absence?
Why: Pure high-intent demand going to competitors, for free.
3. Why is email the highest-ROI free channel?
Why: No algorithm in between, and it converts better than social reach.
4. What's the smartest first partnership for a local business?
Why: Like the coffee shop next door to a bakery.
5. You have 2 hours a week for content. What's the best approach?
Why: E.g. two posts a week, same days — sustained for 90 days.
6. What is content repurposing, and why does it matter on a budget?
Why: For example, a video becomes clips, quotes, and an email. It multiplies output without multiplying effort.
7. A business posts sporadically: 10 posts one week, none for a month. What's the problem?
Why: Algorithms and audiences both reward rhythm; sporadic posting builds nothing.
8. What's a lead magnet's job in a zero-budget strategy?
Why: Building the owned list that makes free marketing convert.
9. Your free marketing brings traffic but no sales. What's the likely gap?
Why: Traffic without calls to action, capture, or follow-up is entertainment, not marketing.
10. What should a 90-day budget marketing plan include?
Why: Plus a content rhythm, and one metric per channel to review.