Start here: how this course works
Five minutes now saves you hours later. Read this first, then dive into Module 1.
What you'll learn
This course is the complete playbook for marketing with no ad budget: the channels that cost time instead of money and often outperform paid ads. You'll adopt the zero-budget mindset, claim your free local visibility, create content that costs nothing but time, borrow other people's audiences through partnerships, build an email list (the highest-ROI free channel), and assemble it all into a 90-day plan.
Six modules, three lessons each, with quizzes and build brief prompts. About 90 minutes total. The only investment this course asks for is your time — every tactic is free to execute.
The numbers that matter
The whole investment
How to use this course
Go in order, but act as you learn — this course is built for doing, not just reading. When Module 2 covers your Google Business Profile, claim it that day. When Module 5 covers email, set up the free account before moving on. The build brief prompts turn each module into decisions for your 90-day plan; by Module 6, your brief IS the plan.
The mindset shift in Module 1 matters more than any tactic: on a budget, consistency beats intensity. Thirty minutes a day for 90 days outperforms a heroic weekend blitz. If you take one thing from this orientation, take that.
What you'll have at the end
A 90-day marketing plan built around free channels: your local profiles claimed and optimized, a content rhythm you can sustain, partnership targets, an email list started, and a weekly schedule that fits in 30 minutes a day. Plus a build brief documenting every choice — your plan on paper, ready to execute.
Realistic expectations: free marketing is slower than paid, but the customers it brings are often better — they found you through trust, not targeting. And every asset you build (content, list, relationships) compounds. Month one feels quiet. Month three feels like momentum.
If you take one idea from this orientation, what should it be?