Final exam
Ten questions, seven correct to pass. This tests whether the concepts stuck — not whether you memorized definitions. Good luck.
1. What's the core difference between a referral program and an affiliate program?
Why: Affiliates are partners promoting for commissions as a business activity — a channel they run, not a favor they do.
2. Why did the SaaS company's '$5 for a referral' program fail?
Why: Advocates need status, generosity, or real value — not pocket change.
3. What's the minimum tracking a referral program needs to function?
Why: Each code is recorded so every sale credits the right person.
4. Who should you launch your referral program to first?
Why: Warm people convert, strangers don't.
5. What makes a good affiliate commission?
Why: Often 20–30%, ideally recurring.
6. What's swipe copy and why does it matter?
Why: It removes the 'what do I say?' friction that kills participation.
7. A referred visitor is how much more likely to convert than cold traffic?
Why: The referral arrives pre-sold on trust.
8. What's a cookie window, and why do affiliates care?
Why: Longer windows recruit better affiliates, because more of their referred sales count.
9. Your top affiliate asks for a higher rate after driving 30 sales. What's the smart move?
Why: Higher rates above volume thresholds motivate your best partners without raising base costs.
10. How do you know if your referral program is working?
Why: And compare cost per referred customer against your other channels — that's how you know it's earning its keep.