← Sales Funnels

Final Exam: Sales Funnels

Ten questions, seven correct to pass. This tests whether the core ideas stuck — not memorization of trivia. Pass it and you earn +100 XP plus the course completion badge. You can retake it as many times as you like.

1. What are the four stages of a funnel, in order?

Traffic, leads, sales, profit Attention, Interest, Desire, Action Awareness, Clicks, Carts, Checkout Ads, Pages, Emails, Offers

2. What is the golden rule of funnel math?

Spend as little as possible on traffic Customer acquisition cost must stay comfortably below customer lifetime value Always double your ad budget monthly Revenue must exceed traffic within 30 days

3. What makes a strong lead magnet?

It covers everything you know about the topic It solves one narrow problem the ideal customer wants solved right now It’s at least 50 pages long It mentions your paid offer on every page

4. What is a landing page’s one job?

To tell your full brand story in detail To convert visitors into leads by earning the email To rank at the top of Google To showcase all your products

5. Where should you design your first funnel?

Inside funnel-building software On paper By copying a competitor’s funnel exactly In your head; writing it down slows you down

6. What is the main job of a welcome email sequence?

To send daily discount codes To build desire over several days To ask subscribers to share with friends To apologize for emailing so often

7. What is an order bump?

A price increase on your main product A low-priced add-on offered on the checkout page A follow-up email after purchase A penalty fee for abandoned carts

8. Your landing page gets traffic but almost no opt-ins. Which stage is broken?

The traffic stage The interest stage The action stage The email stage

9. 100 visitors produce 25 emails. What’s the opt-in rate?

4% 25% 0.25% Cannot tell without ad spend

10. What is risk reversal?

Charging more upfront to reduce refund requests A guarantee that removes the buyer’s risk of saying yes Hiding the price until the very last checkout step Requiring a phone call before purchase