Module 0: Start Here
Before you build anything, get oriented. This short module shows you what you’ll learn, how the course works, and what you’ll walk away with — so every minute after this one is spent building, not wondering what’s next.
What you’ll learn in this course
By the end of this course you will be able to design, build, and run a complete sales funnel by hand: a lead magnet that attracts buyers, a landing page that converts, an email sequence that sells, and the testing routine that keeps improving it. Six modules take you from the mental model — the four stages every funnel has — through traffic, pages, emails, offers, and finally the optimization routine that keeps a funnel profitable.
You don’t need any software to start. Module 1 has you sketch your funnel on paper first, because a funnel drawn simply is a funnel you actually understand. The tools come later; the thinking comes now. Expect about four hours of focused work across the whole course, plus the time you spend applying each module to your own business as you go.
How to use this course
Each module has three short lessons. Read a lesson, mark it complete for +10 XP, and answer the quiz that follows for +40 XP. Quizzes aren’t gotchas — they check that the core idea landed before you move on. Scattered through the modules you’ll find build brief prompts: questions about your business whose answers collect into a single document.
That document is the point of the whole course. Answer the prompts as you go and they assemble into your build brief — a complete, in-your-own-words plan for your funnel. Finish all six modules and you unlock the final exam: ten questions, and a completion badge worth +100 XP when you pass.
Your build brief and what you’ll have at the end
The build brief is where this course pays for itself. Every module asks you 2–3 questions — your numbers, your offer, your objections, your traffic sources — and your answers save automatically. When you’re done, download the brief as a designed PDF: your funnel strategy, in your words, ready to hand to a designer, a copywriter, or us.
Here’s our promise, and it’s printed on the last page of that PDF: if you’d rather have the funnel built for you than build it yourself, hand us the brief and we treat it as the starting brief. No starting over, no explaining twice. Our done-for-you funnel build is $3,500 — but whether you DIY it or hand it off, you’ll finish this course knowing exactly what a good funnel looks like and why.
Before any software or building, what does Module 1 have you do?