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Become an SEO Specialist
By the end of this course you will be able to work as an SEO specialist: audit a site and rank the fixes by impact, build keyword maps tied to real intent, handle technical and local SEO, and report results honestly — plus the packages, pricing, and client pipeline to get paid for it. Rankings are never promised in here, because they can't be; what's taught is the judgment clients actually retain. Every rate is a real 2026 market number.
Module 0
Module 0: Start Here
Before any tactics, get clear on what this job actually is. SEO specialists diagnose how search engines see a site, fix what's holding it back in priority order, and prove the results honestly. This module covers the work itself, the honesty standard that runs through the whole trade, and the practice lab you'll build your first proof on.
Module 1
Module 1: The Job in 2026
SEO work gets bought three ways — by agencies, by in-house teams, and by clients hiring you directly — and each pool pays differently. This module lays out the real 2026 rate card from the Ahrefs pricing survey, the employed pay ladder, and the single fact that shapes most SEO incomes: positioning beats skill.
Module 2
Module 2: How Search Works
You can't fix what you can't picture. This module walks the pipeline every page travels — crawled, indexed, ranked — then covers the idea that decides most rankings (search intent), what Google actually rewards in 2026, and what AI-generated answers in the results mean for honest work.
Module 3
Module 3: Keyword Research
Keyword research is where strategy becomes a list you can execute: the terms worth chasing, judged by intent and value rather than raw volume, and mapped — one page, one job — to the site. This module covers where good terms hide, how to judge them, and how to build the map every later module works from.
Module 4
Module 4: On-Page SEO
On-page SEO is everything you control on the page itself: the title a searcher sees, the words and structure on the page, and the links connecting your pages to each other. It's the fastest layer to change and the one clients can watch you improve in real time. This module covers titles and headings that earn clicks, page structure that makes importance obvious, and the refresh work that quietly outperforms most brand-new content.
Module 5
Module 5: Technical SEO
Technical SEO is the plumbing underneath everything else: whether search engines can crawl the site, get the right pages into the index, and serve them fast enough that visitors stay. You don't need to be a developer to do this work well. You need to diagnose problems accurately, rank them by business impact, and hand developers fixes they can actually act on. This module covers the health audit, speed in plain terms, site architecture, and the highest-stakes job in the field — migrations.
Module 6
Module 6: Local SEO
Local SEO is its own discipline with its own scoreboard: the prize usually isn't a blue link, it's a spot in the map pack and a phone that rings. The levers are different too — a Google Business Profile, reviews, and citations matter as much as the website itself. This module builds the profile properly, stacks the local trust signals, and covers the location pages that actually move a local ranking.
Module 7
Module 7: Content and Links
Content is what earns rankings; links are how other sites vouch for it. Put together, they're the growth engine of SEO — and the area with the most bad behavior in the industry. This module covers briefing content that deserves to rank, earning links through work worth citing, and the schemes you refuse even when a client is begging you to run them.
Module 8
Module 8: Portfolio and Proof
Nobody hires an SEO on a promise — and in this trade, promises are worthless anyway. This module builds the three assets that get you hired: a real audit presented the way clients buy, your practice site documented as a case study, and the traffic-value math that turns your work into a number a business owner can compare against your fee.
Module 9
Module 9: Find Clients
SEO freelancing has a clean shape: the audit gets you in the door, a scoped project proves you, and a retainer pays you every month after. This module builds that ladder — packages priced from real 2026 survey data, an outreach pitch built on one true finding, discovery calls that diagnose instead of promise, and an onboarding that protects both you and the client.
Module 10
Module 10: Find a Job
The employed track trades freelance freedom for a steady salary and other people's clients to learn on. This module covers the two kinds of SEO employers and what they actually pay, applications built on case studies instead of claims, the audit exercise that decides most interviews, and how to negotiate and start well.
Want this done for you?
Run a business and want your audit findings actually executed? Our SEO Implementation ($2,500) — technical fixes, content, and links, done for you from a full audit.
See done-for-you services