Module 3: The Pitch
The fifteen minutes where the money changes hands. This module teaches the Stack Slide, the price reveal, objection handling, and urgency that's honest — so the pitch feels like a favor, not an ambush.
The Stack Slide
The Stack Slide is the moment before the price reveal where you list every component of your offer with its standalone value, adding them up in front of the viewer. The core program ($2,000 value). The templates ($500 value). The community ($300 value). The bonus calls ($700 value). Total: $3,500 of value. Then — and only then — the price appears. When it lands next to a number three times bigger, the viewer isn't deciding whether the offer is worth it. The stack already answered that. They're deciding whether to act.
The values have to be honest. Don't invent a $5,000 value for a PDF checklist — viewers smell inflated numbers instantly, and one fake value poisons the whole stack. Price each component at what you'd actually charge for it standalone, or what it would cost the buyer to get elsewhere. The stack's power comes from arithmetic the viewer can believe, not from the biggest number you can type.
Build the stack as actual slides: one component per slide, value stated plainly, running total growing down the side. The viewer should feel the total getting almost unreasonable — in your favor — before they ever see the price. That's not manipulation; it's context. A price without context is just a number. A price after a stack is a decision.
The stack
The stack makes the price feel small
Build brief
List every component of your offer with an honest standalone value for each. What's the real total — and what's your actual price next to it?
Saved
The price reveal and objections
Say the price plainly, once, without apologizing for it. "The investment is $1,000" — then silence. Don't rush past it, don't cushion it with three disclaimers, don't laugh nervously. The price is a fact, and facts don't need padding. The viewers who flinch were going to flinch anyway; the viewers who are ready need to hear you say it like you believe it — because if you don't sound like you believe the price, why should they?
Then handle the three objections every buyer has, before they raise them. Money: "If the program saves you ten hours a month, it pays for itself by March — and that's before it makes you a dollar." Time: "It's two hours a week, and the first module alone replaces the five hours you're currently wasting on this." Self-doubt: "You don't need to be ready. You need to be willing — the program is built for exactly where you are right now." Objections handled in advance feel like mind-reading. Objections handled late feel like arguing.
Never invent objections the room doesn't have. If your chat is asking about the guarantee, answer the guarantee — don't launch into a ten-minute monologue about time management nobody asked about. Read the room; the chat is your objection detector.
Build brief
Write your one-line answer to each of the big three objections — money, time, self-doubt — in your own voice. No scripts from the internet; how would YOU say it?
Saved
Urgency without sleaze
Urgency works. Fake urgency destroys trust. The difference is whether the deadline is real. A real bonus that expires — "join this week and you get the template pack, which I'm only including for founding members" — is honest urgency. A countdown timer that resets when you refresh the page is a lie, and buyers who catch it will never trust you again. Only use urgency you can defend out loud to your best customer.
The honest urgency toolkit: a bonus deadline (extra value for fast action, then it's gone); a cohort cap (only so many seats because you personally support everyone — true for anything with your time in it); and a price increase (the founding price ends Friday — only if it actually does). Pick one. Stacking all three feels like pressure; one real reason to act now feels like information.
State the urgency once, clearly, near the end of the pitch — then move to the close. "The bonus pack comes down Sunday night" is a sentence, not a ten-minute pressure sequence. Say it, show the link, and let adults decide. The buyers who need eighteen reminders were never going to buy; the buyers who are ready just needed to know the window.
Build brief
What's your ONE honest reason for someone to act now rather than later — a real bonus deadline, a real seat cap, or a real price increase? Write it as you'd say it on the webinar.
Saved
Andre's webinar pitch shows the price ($1,500) first, then lists what's included. His conversion is low and chat feedback says the price "felt like a lot." What's the structural fix?
Your turn: Script your pitch beat by beat: the transition sentence, each Stack Slide component with its value, your price-reveal line, your three objection answers, and your one honest urgency line.
Saved.
Your next 24 hours
Build your Stack Slide on paper: every component, honest value, running total. Then say your price out loud three times until it sounds like a fact, not a question.
Steal this template
PITCH SCRIPT SKELETON
Transition: "Here's the fastest way to get [result]..."
Stack: [component] — [$ value] (repeat per component)
Total value: $___
Price reveal: "The investment is $___."
Objections: money / time / self-doubt (one line each)
Urgency (one, honest): ___
Close: link on screen, "I'll stay on for questions."
Module 3 cheat sheet
- The Stack Slide: every component with an honest standalone value, totaled live, price revealed after.
- Inflated values poison the stack — price each piece at what it would really cost.
- State the price plainly, once, without apology. Then silence.
- Handle money, time, and self-doubt objections before the viewer raises them.
- Urgency must be real: one honest reason to act now — bonus deadline, seat cap, or price increase.
- Never discount to fix a weak stack. Fix the stack.