Glossary

Every key term from this course, in plain English. If a lesson ever uses a word that makes you pause, it'll be here.

One-Year Bet

The commitment that frames the whole course: twelve months, one vehicle, full effort. The bet is that focused execution beats dabbling.

Vehicle

Your business model for year one: freelancer (selling hours) vs. business (selling outcomes/systems). The course argues for starting with services.

Paid Pain

A problem painful enough that people already pay to solve it. If nobody pays for solutions now, it's not a business — it's a hobby.

Skill Sprint

A focused 90-day period to master one marketable skill: daily practice, public proof, real projects. One skill, sharp.

Outreach Engine

Your manual client-acquisition system: targeted lists, personalized messages, follow-up sequences. The unscalable work that validates everything.

Tiny Launch

A small, low-stakes product release to your existing audience — tests demand before you build big. Days 301–330.

Revenue Math

The honest arithmetic: price × clients × conversion = reality. Run it before you build, not after you launch.

Proof Wall

Your public collection of results, testimonials, and delivered work. The asset that turns outreach into inbound over time.

Inbound Flywheel

The system where delivered work → proof → visibility → inbound leads → more work. Takes months to spin up; then it compounds.

Delivery Playbook

Your documented process for serving clients: onboarding, milestones, communication, offboarding. Turns custom work into a system.

Onboarding

The first 14 days with a new client: set expectations, gather access, deliver a quick win. Great onboarding prevents 90% of client problems.

Finish Line

Your specific, dated definition of year-one success: revenue target, client count, lifestyle criteria. Without it, you'll never know if you won.

Employee Reflex

The habit of waiting for assignments, permission, and paychecks. Year one requires killing it — nobody assigns you revenue.

Raising Prices

The scheduled practice of increasing rates as proof accumulates: 20–30% raises tied to demand, not anniversaries.

Year Two

The planning module: what changes when the business works — hiring, productizing, raising prices, or scaling what validated.