Start Here: How to Use This Course

What this course actually teaches

This is a 365-day roadmap from zero to your first real revenue. Not theory — a week-by-week operating plan. You'll make the One-Year Bet, pick your vehicle (freelancer vs. business), find a paid pain, master one skill in 90 days, land clients with manual outreach, deliver like a system, become visible, launch a tiny product, and plan year two.

Eight modules mapped to the year: Days 1–14 reset, 15–45 vehicle, 46–120 skill sprint, 121–210 first clients, 211–260 delivery systems, 261–300 visibility, 301–330 first product, 331–365 year-two planning. Twenty-four lessons total.

How to use it: lessons, quizzes, build brief

Each module has three short lessons. Read the lesson, then hit Mark lesson complete for +10 XP. After the lessons, there's a quiz — get it right for +40 XP.

The Build brief prompts are your business plan in disguise — your vehicle choice, your skill, your offer, your outreach list, your revenue math. Answer with real specifics, not placeholders. 'Coaches' isn't a market; 'CrossFit gym owners in Austin doing $30k/month' is.

Your answers collect into Your build brief at the bottom of the course overview. Download my build brief PDF gives you a designed document — effectively your year-one business plan, in your own words.

How long it takes, and what you'll have

The course itself takes three to four weeks at two modules per week — roughly six to eight hours. But it's designed to be executed over a year; revisit your build brief PDF quarterly as your answers evolve.

When you finish, you'll have: a one-year bet with a finish line, a chosen vehicle, a sharpened skill with proof, a working offer, an outreach engine, delivery systems, a visibility plan, a tiny launch blueprint, honest revenue math, and a year-two plan — plus a build brief PDF that's your business plan.